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Increasing Demand for Higher Location Data Resolution

Cisco has been playing a critical part for retail, healthcare, hospitality and transportation organizations to gain an understanding of how end-users move throughout an organization’s physical location. This is done through our Cisco Connected Mobile Experiences (CMX) solution.

With all the valuable information CMX provides, the demand for even more accurate data has been growing. Location accuracy has been a hot developing field and, as I mentioned in announcing our Best of Interop Finalist status in the wireless category last week, Cisco’s taken the lead in redefining how this location-based data is acquired.

In the past many solutions have relied on the probing performed by the mobile device to acquire location-based data.  In recent months this approach has shown diminishing returns. The underlying issue is that this data is reliant on how frequently the mobile device probes an access point. A couple issues that arise include:

-       Mobile device manufacturers are reducing the frequency of device probing to conserve battery. This reduces the number of data points collected and impacts the accuracy of the data

-       Different manufacturers probe the access point with varying frequency so some devices deliver more accurate information than others skewing the location analytics data.

At Cisco’s annual Partner Summit event we are revealing some key areas of focus for the upcoming Cisco v8.0 release. Although the list is not inclusive of all new functionality, I would like to highlight some steps we are taking to bring CMX to meet the ever-evolving demand for location-based data.

Step 1: Increasing Data Resolution Read More »

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Cisco’s 802.11ac Portfolio Expands with the New Cisco Aironet 2700 AP

As a Product Manager there is some anxiety but more of an excitement around introducing a platform to the market. Today I am proud to be part of Cisco team that is  bringing to market the Cisco Aironet 2700 Series Access Point.  What it offers is a tremendous amount of power at a very attractive price point.  

2700

We all know Wi-Fi is here to stay and is expanding all around us rapidly. That need for speed is exciting.  But what does that mean? Not everyone feels comfortable being on the cutting edge. Many of our customers are not as concerned about chasing the future and have more limited budgets that they hesitate to put down for the best AP knowing there are lower priced options.  At the same time, everyone is aware technology moves ahead with or without you, so they don’t want to give up lot of the new capabilities by going totally to the other extreme of not upgrading at all.  What they want is something that’s going to last for a while that gives them the advantages available today, but not have to invest a lot to get it. I equate this to buying something like a car.  A year ago when I was in the market to buy a new car I didn’t want to sacrifice whole lot of options but if there was one or two options that I could give up in order to save a bit of money, I was okay with that.

This is similar to what Cisco is offering with Aironet 2700 Series.  Customers have to choose something that they can utilize in their network that is better than any of the competitive solutions out there, truly built-for-purpose, sleek design on the outside yet tough on the inside and very powerful. Read More »

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Not All 802.11ac AP’s are Created Equal: Built-for-Purpose vs. Purpose-Built

As more and more 802.11ac devices come to the market this year, businesses need to make sure the best possible 802.11ac wireless infrastructure gets deployed to make sure those 802.11ac end points are performing at both the best possible data rates and application throughputs to maximize the move to  802.11ac.

Cisco’s Aironet 3700 with HDX Technology does just that. If you’re thinking that the 3700 is just another 802.11ac AP,  think again: not all 802.11ac AP’s are created equal.

To demonstrate this, let’s take a Cisco 3700 access point..

3700internal1

When you open a Cisco AP, you will see dedicated memory (RAM) on the radio chipset itself (one on the 2.4 GHz radio, another on the 5 Ghz radio) to ensure the RF packets get processed “onboard” each radio instead of “offboard” in order to reduce latency and any packet processing collision from memory contention on the AP. Additional packet processing can be handled  on the “offboard” memory that is part of the network processor portion of the AP platform as well. This unique, innovative ASIC-based Wi-Fi chipset by Cisco exemplifies the built-for-Purpose design, and is the hallmark of Cisco’s 3700 Series AP.

3700internal2

Contrast this with the competitive landscape that claims to be Purpose-Built, but in reality is leveraging off-the-shelf merchant silicon-based 802.11ac WiFi chipsets. Read More »

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Cisco Mobility Services Engine with Enhanced Wi-Fi Location Accuracy and Analytics: Best of Interop 2014 Finalist

Cisco has been placing a lot of emphasis on delivering solutions that provide insights and understanding on how customers, patients, visitors and communities interact with their physical environments. Mobility and leveraging mobile devices in the environment has revealed itself as a very powerful way to gather critical business intelligence. This business intelligence is highly impacted by the resolution of the location-data and the demand to improve resolution and accuracy is increasing quickly.  Apparently, this has not been missed by UBM. This year Cisco is honored to be selected as a Best of Interop Finalist for the Wireless award category for our innovations in improving location data resolution calculations.

best of interop 2014

It’s an honor to be recognized for our innovation and technological advancements in wireless, and we wanted to share a bit more about our submission with you.

What are Location Data Resolution Calculations?

Many systems acquire location analytics by relying solely on the probing that occurs from a mobile device to an access point. Unfortunately, this approach is delivering diminishing returns. It puts location analytics at the mercy of the mobile device vendors. What I mean by this is that as mobile device manufacturers look to improve mobile devices in regards to OS, drivers and battery life they are reducing the frequency of the probing from the mobile device. In addition, different mobile device manufacturer use different probing intervals. The need to do this makes sense from the mobile device manufacturer perspective, but it has an impact on the accuracy of the data acquired when representing movement of end users in the physical environment. If a user is recognized when they walk in the environment and then is identified a minute later, there is a lot of movement that can occur in that time.  But the analytics only sees two data points and draws a straight line. Not a very accurate representation.

Cisco is leveraging what we know best, the network, to supplement the device probing. Bringing in network data allows us to gather higher data resolution regarding mobile device movement, equating to a more accurate representations of end user movement in the environment.

Why is This Important? Read More »

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Top 10 Reasons to Upgrade to the 7.4 MD Software Release

As the famous saying goes, “Good things come to those who wait”. Delayed gratification -- person’s ability to forgo a smaller reward now for a larger reward in the future -- has been linked to better life outcomes as demonstrated by the often cited Stanford Marshmallow experiment and others. In most cases though, it requires a degree of self-control not easily achievable in today’s fast paced, ever-changing world with new mobile devices, protocols and technologies.

If you are one of the Cisco Wireless customers currently deploying Release 7.0 MD and waiting for the next Cisco Wireless Software Maintenance Deployment Release, the wait is over!

Release 7.4.121.0 has achieved Maintenance Deployment (MD) status.

Release 7.4.121.0 is the recommended MD release for all non-802.11ac deployments. For 802.11ac deployments, Release 7.6.110.0 (Release 7.6 Maintenance release 1) is the recommended release.

For additional details on Software Release Recommendations and Guidelines, see Guidelines for Cisco Wireless Software Release Migration

Below are top 10 reasons (in no particular order) to upgrade from the current 7.0 MD release to the latest 7.4MD Release.

10. FlexConnect (improved and rebranded H-REAP) with efficient AP upgrade across WAN, BYOD policies support, Flex ACLs and split tunneling. Read More »

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