Cisco Blogs

Cisco Blog > Collaboration

Provide Service at Your Customer’s Convenience

107718_NW Infographic_04-27-15As consumers, we have many options in how we browse, research, and purchase products today.  We expect more freedom and flexibility in how we work with retail companies. Forward-looking companies strive to improve their customers’ experiences and provide flexibility without compromising quality.

However, some industries are considered conservative and rigid. Financial institutions are often seen this way. It’s ironic. Financial institutions brought us ATMs, online banking, bill payer, and generally made us more self-sufficient with our funds.

Unfortunately, areas such as mortgage lending remain high-touch and require a face-to-face meetings with customers. For banks, the challenge is that it doesn’t make sense to have an expert in every branch, which means mortgage experts typically travel among branches.  Customers may have access to a lending expert only once a week, or even every two weeks.  It’s difficult to do business that way.

Now, look at what Nationwide has accomplished in the area of mortgage lending.  Nationwide prides itself on customer service: It’s the world’s largest building society and services 1 of every 4 U.K. homes.  In order to grow and provide exceptional service to more households, Nationwide realized it would be better to
bring its mortgage experts to the customer.  They did this with video conferencing and the results have been spectacular.

Most impressive is the increase in customer satisfaction from meeting with consultants over video.  The experience and expertise remain the same, but providing experts at the customer’s convenience led to a significant improvement in ratings. And, additional business for Nationwide at lower cost.

I applaud Nationwide for not over-rotating on video.  They have successfully taken advantage of video to serve more members and bring home ownership to reality for those members on their terms.  They did this by continuing to provide “white glove” treatment to their members.

Upon arrival, customers are greeted by an employee who escorts them to the meeting room. The employee begins the video session, makes introductions, provides refreshments, and supports the process by managing documents, copies, signatures, and other branch-based tasks.

Video doesn’t replace the experience, it augments it.

There’s a saying that Read More »

Tags: , , , , ,

Mobility Trends in the Air Industry 2014


Mobile usage and penetration within the Air Industry is an interesting topic that most of us can relate to and understand to one degree or another. Having attended the recent Air Passenger EXPO in Barcelona, some of the published reports make for interesting reading. Here are some interesting perspectives and trends:

Airline Perspective:

  • During the next 3 years, 98% of Airlines are investing in  delivering Passenger Services via Mobile devices
  • With 97% investing in Personalization of services to customers
  • And 94% planning on delivering Customer Services via social media.

Wireless penetration onboard is growing.

  • with 55% of Airlines planning investing in wireless for passengers and 69% investing in wireless for crew usage. Read More »

Tags: , , , , , , , , , , , , , , , , , , , , , , ,

Mobile Trends & Airport Passenger Terminal Expo 2014

airport passenger expo 0The annual Passenger Terminal EXPO is underway this week in Barcelona. The event provides a powerful international platform for the airport and airline sectors to interact and share common issues, goals and solutions about the airport industry, with a particular and unique focus on the terminal.

Cisco’s partner SITA has a very strong presence at the event with various speakers on the industry trends as well as booth and demos. One of these is the iFlow platform which uses Cisco’s MSE as a core component.

The Airport industry is one of the most researched industries with very solid and proven metrics and clear ROI measures. Some interesting statistics recently reported include:

Airport IT Investment trends:

  • IT spending in Airports has grown by 12% CAGR since 2010,
  • with IT spend in Airports in 2013 representing 5.43% of their revenues (up from 4.9% in 2012)
  • 90% of Airport CIO’s (or technology chiefs) expect further increases in 2014 and beyond. Read More »

Tags: , , , , , , , , , , , , , , , , , , , , , , ,