It is Sunday night in Amman, Jordan, and the Jordanian startup scene keeps moving full steam ahead at an event called Dealmakers Weekend, organized by Endeavor, a nonprofit that supports high-impact entrepreneurship and Int@j, a nonprofit representing the Jordan IT industry. The cream of the local startup crop were paired up all day in matchmaking sessions with local and international investors in hopes of creating lasting relationships.
One of the startups, Mixed Dimensions (MXD), is representative of the new breed of company emerging from the local ecosystem. Founded in 2009, MXD is a technology and tools provider for platform developers, gaming companies and interactive 3D online application developers. Its co-founders, Muhannad Taslaq and Baha Abu Nojaim, are examples of the diverse entrepreneurs Jordan is producing. Born and bred in Jordan and of Palestinian origin, they are graduates of Jordanian universities and active participants in promoting grassroots technology entrepreneurship in Jordan.
Unlike many startups in Jordan and the region overall, MXD’s vision extends far beyond its home country’s borders. Having begun its journey at the iPARK, an ICT incubator in Amman, MXD was from day one building technology targeted at a global audience. Its flagship product, a 3D asset development tool called GameDraw built for the Unity gaming engine, is used by over 16,000 game developers in 110 countries (as of January 2014). The company has expanded its global footprint, completing the Alchemist Accelerator program in Silicon Valley in August 2013 and venturing into new technology niches within 3D modeling and development.
MXD will become one of the first portfolio companies of the Badia Impact Fund, which announced its first close February 24 with Cisco (as part of our 2011 Venture Capital Commitment to Jordan), European Investment Bank, and King Abdullah Fund for Development.