This is a customer perspective guest blog contributed by Zack Sterngold, Boingo Wireless Vice President, Americas.
The largest airport in South America, Brazil’s São Paulo-Guarulhos International Airport (GRU), is primed to become one of the world’s most popular destinations. Already an international business hub, Brazil will grow in popularity as a tourist mecca, as travelers flock to the country’s beaches and one of the world’s most beloved sporting events: the World Cup.
To keep pace with the needs of savvy international business travelers and prepare for the fútbol fan onslaught this summer, GRU is upgrading terminals, introducing new traveler services, and working to deliver fast, reliable wireless service to connected passengers. GRU has partnered with Boingo to design and launch a new, state-of-the-art Wi-Fi network from Cisco ahead of the World Cup this summer. The new system will better support international passengers and improve connectivity for all travelers, sports fans and employees throughout the airport.
And travelers are projected to be more connected than ever. A recent study from MMGY Global found that a new category of “Digital Elite” travelers – or those carrying at least two mobile devices – has grown by 600% in just two years to become the new normal. Sports fans don’t leave home without their Read More »