As the Cisco conference room became quiet for the start of day 2 of Social Media Week – San Francisco, attendees were typing rapidly. What may otherwise be construed as rude was actually a room full of attentive people eager to post in-the-moment thoughts about the days’ presentations.
Here are 5 things I liked, and 5 things I loved:
1. Rebecca Brown, Director of Social Media at Intel, shared her guidelines for social media: disclose who you are, never disclose confidential information, and use common sense. Now that’s refreshing, and a lot easier to follow than a verbose social media policy.
Michael Brito, left, moderating a panel with Todd Wilms of SAP, Gina Ballenger of Wells Fargo, Rebecca Brown of Intel, and Maria Poveromo of Adobe.
2. Robb Begg, VP of marketing at Radian 6 pointed out that people focus too much time on the extreme situations, causing unwarranted fear and doubt. For every terrible outlier, there are hundreds of thousands of positive interactions and opportunities.
3. During a panel on the future of social business, Mario Sundar from LinkedIn said we can look forward to measurement tools that will be able to calculate return on investment (ROI) for social media.
If you have been paying attention to the Social Media Week programming, you probably know that on February 14, 2012 Cisco has planned a day of events with some of the leading voices in social media. Cisco’s GETideas.org team is adding to this roster with a mid-day panel, “#SMLuvsSocialGood”.
This panel will focus on how organizations are using social media for their social good efforts. From raising awareness and funds to activation and coordination; social good has found its voice in social media. Panelists will offer a multi-faceted perspective and key-takeaways that will help your next social good effort. If you are interested in leveraging social media for greater social good, this is a panel you won’t want to miss!
Sitting on the panel will be:
Karla Ballard (One Economy, moderator)- Karla Ballard is the Chief of Strategic Development – Media and National Partnerships, managing partnership relationships on behalf of One Economy’s corporate partners like Comcast/NBC, Teach for America, City Year and others. She will bring a unique perspective to the typical corporate viewpoint.
Jason Falls (Social Media Explorer) -- Jason Falls is an author, speaker and CEO, the latter of Social Media Explorer, an education and information products company focused on digital and social media marketing. He will bring a practitioners perspective to the panel.
Mary Anne Petrillo (Cisco)- Mary Anne is a seasoned marketing professional and at the forefront of innovative online education marketing programs within the Cisco Corporate Social Responsibility. Working on such projects as www.ATC21S.org, , and most recently serving as executive producer ofwww.getideas.org, she has a unique angle on leveraging social media for social good within a large enterprise.
Evan Steiner (HUB Ventures) -- Evan Steiner manages a myriad of projects for the Hub Bay Area, a purpose-driven collaborative workspace with over 1,000 members in San Francisco and Berkeley that is connected to 30 other locations through the global Hub network. Evan has a unique community level perspective that is not to be missed.
If you are in the San Francisco/San Jose area, plan to attend the live event – if not, watch it on the Cisco UStream channel. The panels will be watching the #SMWCisco hash tag (as opposed to the general #SMWSF hashtag) so the U-stream audience can interact with the panel along with the live audience.
It’s that conference time of year — this week it’s Oracle OpenWorld 2010, taking place in San Francisco. This annual conference draws attendees from around the world to learn about product developments in all layers of the stack, from applications, database and middleware, to servers and storage systems. I once again headed down to the Moscone Center in downtown SF to get news from the event. (Seems like I’m at Moscone a lot these days—I might as well set up a booth for myself!)
Cisco is a Platinum sponsor of this year’s conference: We have a booth showcasing Cisco and Oracle data center and industry solutions, such as Oracle Real Applications Clusters on Cisco’s Unified Computing System. Visitors to the booth get all the latest deets about Application Networking Services (ANS) and Application Control Engine (ACE) Integration with Oracle.
Attendees at a breakout session heard from Oracle and Cisco about UCS, data center architectures, and how the companies are working together with our partners to deliver customer solutions. I visited with folks from Oracle and Cisco and learned how solutions from both companies are helping customer NaviSite increase profits and efficiency.
And, be sure to watch the interview I did with customer NaviSite.