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Partner Summit 2012: John Chambers Shares Cisco’s Partner-Centric Strategy

April 25, 2012 at 1:32 pm PST

Last week’s Partner Summit brought together thousands of Cisco partners, both onsite and virtually. We hope you had as much fun as we did!

John Chambers, our Chairman and CEO, also had a great experience at the summit and took time out to chat with the Channels blog team about his overall strategy and experience at the event. He shared his observations about the summit’s key takeaways for partners, including Cisco’s emphasis on being a partner-centric company, a clear vision of where the market is headed and a roadmap for execution, and a commitment to continuing to listen to partners.

“We are committed to our partners,” he said. “As a company that does 80 percent of business through our partners, that will not change.”

At Cisco, partners are part of our extended team, part of our company’s DNA, so we’d like to recognize the winners of our Partner Awards that Cisco executives announced during the Partner Summit Global Awards Reception last week. We’d also like to recognize the winners of our Quote Contest. Congratulations to all of our partners!

Want to see who won? Read More »

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Top Cisco Partner Headlines: Join Partner Summit, Get Your ‘Game On’ with UCS, Be Part of the BYOD+ Revolution, and More!

April 4, 2012 at 2:25 pm PST

Love the sun? Love the beach? Then you’ll love Partner Summit.

What? You can’t attend in person?

No worries. In this episode of Partner Update, you’ll learn how to attend without leaving home. Seriously. Just fire up your laptop, stick an umbrella in a cool drink, and voilà you’ll be there—virtually. And you’ll have the opportunity to win even cooler prizes!

We also give you the inside scoop on Partner Summit’s Roving Reporter, how to get up to speed on UCS, Cisco’s game changing BYOD+ solutions, “appifying” the Cius to increase sales, and more.

But before we dig into the details, we have a Special Alert that didn’t make it into this week’s update! All of the interviews we recently filmed at Partner Velocity are now available on our YouTube channel. Find out ways to fascinate customers from expert Sally Hogshead, best-selling author Daniel Pink tells you how to motivate your team, former Kodak CMO Jeffrey Hayzlett tells you how to drive change, and more. Like what you saw? Watch full keynote replays on the Partner Velocity site.

Now, back to our update. Take less than five minutes now and tune in for your Cisco partner news.

Would you rather read the news? We’ve included links, descriptions, and details on each item covered in our newscast. Read More »

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Top Cisco Partner Headlines: Cloudy with No Chance of Rain, Sustainable Partner Programs, and Marketing Tips Galore

March 13, 2012 at 11:15 am PST

“Take risks—no one is going to die!”

This was just one piece of business wisdom we heard from Jeffrey Hayzlett, former Chief Marketing Officer at Kodak and author of the book Running the Gauntlet.

Jeffrey spoke at Partner Velocity, Cisco’s biggest partner marketing event of the year. We’ll share more words of wisdom, interviews, and tips we recently brought home from the event in this episode of Partner Update.

We’ll also cover a number of cloud-related stories, including cloud marketing resources, Light Reading’s Cloud Mega Test results, the Cloud Partner program, and how to ease cloud deployment of the Microsoft Private Cloud solutions. We’ve also got a host of new partner resources and templates, plus our Tweet of the Week.

Have five minutes to spare? Tune in now and get all your Cisco partner news.

Need more info? Keep reading for links, descriptions, and details on each item covered in our newscast.

Read More »

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Why Contact is King, How to Build Extreme Trust, Fascinate Your Customers, and More from Cisco Partner Velocity

March 1, 2012 at 3:16 pm PST

In this special edition of Partner Update, we bring you the top partner news from Cisco’s annual partner marketing conference Partner Velocity 2012, in Las Vegas.

During the three-day event, partners learned how to make marketing innovation happen from marketing experts, attended workshops, and even got some one-on-one time with Cisco executives. Oh yeah, there was even a little bit of time for some Las Vegas fun and entertainment.

Watch this video to catch up on all of the news from the first two days of Partner Velocity 2012.

Check back next week for full interviews with all of the speakers mentioned in this video and we’ll be adding speaker interviews to the Partner Velocity 2012 playlist on YouTube.

Keep reading to get key links—and a full transcript and links to everything we covered in Partner Update. Read More »

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The Glitz, the Glamour … the Cloud? Cisco’s Week of Partner Marketing Kicks off with Cloud News

February 28, 2012 at 4:45 pm PST

The Vegas strip is alight with slot machines, neon lights, and…Cisco partners attending Partner Velocity, Cisco’s annual partner marketing conference.

The event kicks off tonight at The Palazzo in Las Vegas, where partners from around the globe will spend the next few days making marketing innovation happen.

Attendees will learn from an all-star lineup of speakers—from best-selling authors Daniel Pink and Sally Hogshead to social media superstar Chris Brogan—who will share insights around cloud marketing, motivation, fascinating customers, crafting, and standing out. (Full Velocity event agenda here.)

And speaking of cloud marketing, whether you’re in Las Vegas or not, the Cisco Cloud Marketing Kit is now available to help you position and market your cloud-based solutions to customers and prospects. It’s completely free and is packed full of resources: collateral, presentations, sales tools, campaign/program links, and more.

Are you ready to make marketing innovation happen?

Read More »

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