sales

2 min read

Location-based services have been getting a lot of attention lately and people are increasingly curious about how Wi-Fi and beacons play together...

4 min read

When I started in my sales career many years ago, I didn’t have the luxury of an established client base or a robust CRM package that reminded me who to call. I didn’t have a marketer funneling leads to me or setting up appointments on my behalf.

3 min read

In just two years, indoor location technology has taken off and attracted a lot of buzz across industries, from retailers to healthcare. But...

3 min read

Last Saturday, I spent a few hours scouring department stores for “that just right pair of black flat shoes” needed for an upcoming networking event. On the third stop, there was a large sign reading “Buy One – Get One Half Off”. Now, I didn’t NEED two new pairs of shoes, but after finding those black flats and a pair of sandals, you would have been hard pressed convincing me otherwise.

5 min read

The times keep changing: first there were devices, then there were apps, and today, if you don’t develop a strategy for enterprise...

2 min read

It’s exciting to watch the explosive growth of mobile and hyper local based services. Mobile location based services and marketing is...

1 min read

Digital Marketing Executives, trade press and specialist companies gathered in New York this week for the latest ClickZ...

3 min read

SES ( soon to be called ClickZ) hosted a Digital Marketing Conference in Jakarta this week which is the meeting point for digital marketing and advertising professionals in the AP region....

2 min read

Several members of my team participated in this month’s Forrester Sales Enablement Forum, an annual conference where sales enablement professionals from around the world gather to discuss industry trends and best practices. This year’s theme: Drive growth with a 21st-century selling system, centered on strategies for surviving and thriving in “the age of the customer.” […]