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Indoor WiFi Location and Beacons: Better Together

wifibeaconIn just two years, indoor location technology has taken off and attracted a lot of buzz across industries, from retailers to healthcare. But it’s no longer a conversation about just Wi-Fi – the introduction of beacon devices, including iBeacon, has added a new dimension to location technology for IT and their line of business counterparts to grapple with on how to leverage it to better reach their customer base.

Some customers have been asking about beacon technology and how it fits in with Wi-Fi, so let’s start from the beginning:

How do beacons work?

Beacons are sensors that send out Bluetooth low energy (BLE) tracking tags.  These sensors can be placed around a venue, such as a store, and a mobile device can pick up the BLE signal and determine that it is in close proximity. When a mobile app is built off of this technology, it can be used in interesting ways to interact with the end user, such as notifying a customer of a promotion for an item they are close to.

I’m having trouble differentiating Wi-Fi and beacons. What do I need to know? Read More »

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The Secret Formula for Success: Leveraging Promotions for the Win-Win

Last Saturday, I spent a few hours scouring department stores for “that just right pair of black flat shoes” needed for an upcoming networking event.  On the third stop, there was a large sign reading “Buy One – Get One Half Off”. Now, I didn’t NEED two new pairs of shoes, but after finding those black flats and a pair of sandals, you would have been hard pressed convincing me otherwise. And when I saw the same offer on workout socks, I felt like I had won the shoe shopping lottery!

A great sales promotion is designed to get you in the door, capture your attention, make you feel you’re getting an incredible deal and, if all goes well, compel you to buy more product or services than you originally planned. The optimal situation is where the customer feels they got the best end of the bargain and so does the seller. It’s a win-win for everyone.  This is the recipe for repeat business and increased loyalty.

So what could possibly go wrong? Read More »

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Setting the Stage for the Cisco Mobile Workspace Solution with Citrix CVD

CiscoWotrkSpaceSolutionThe times keep changing: first there were devices, then there were apps, and today, if you don’t develop a strategy for enterprise mobility and get ahead of the trend, the mobile wave will leave you behind. A year ago, after talking with many of our customers, partners, and our own technical sales teams, we realized that IT organizations were facing enormous challenges when making the transition from simple BYOD to adopting an enterprise mobility strategy across the business. As is typical during such tremendous market transitions like mobility, IT organizations were spending a lot of time figuring out how to line up the pieces required to support a mobile workforce, sorting through and weighing the many technology and vendor choices.

Today in conjunction with our friends at Citrix, we are happy to highlight the  Cisco Mobile Workspace Solution with Citrixbuilt on the Citrix Workspace Suite. We are very excited to deliver this first of its kind, comprehensive solution to our customers. Today I’d like to take a step back and set the stage for the Cisco Mobile Workspace Solution with Citrix by taking you through our thought process in creating the right enterprise mobility solution for our customers. Read More »

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Explosive Growth in Mobility and Location-based Marketing

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It’s exciting to watch the explosive growth of mobile and hyper local based services. Mobile location based services and marketing is rapidly becoming BIG business, with an estimated $4.5B of mobile advertising being location based (rising to over $10B by 2017).

Let’s look at some of the fundamental factors, drivers and numbers behind this growth to put it into context. Read More »

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Mobile Marketing & Location Context @ ClickZ New York 2014

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Digital Marketing Executives, trade press and specialist companies gathered in New York this week for the latest ClickZ Live NYCevent.

Location, location, location…!!!

A very clear trend visible here is how location had become a key part of the digital marketing language.

It was part of the Keynote addresses.

  • Facebook’s former Director of Marketing is advocating it.
  • Google are presenting on it and delivering workshops on it.
  • Various booths talk about its importance.
  • Numerous speakers mention it in their presentation.
  • And Cisco are evangelizing how indoor location using WiFi and CMX can really enhance location capabilities and hugely driven additional revenue streams and enable new business models. Read More »

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