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Service Providers Can Take a Bite Out of the $30 Billion SaaS Pie

By Bryan Mobley, Director, IBSG Service Provider practice

Service providers continue to struggle to monetize the tsunami of data traffic flooding their networks from consumers and business customers alike. While data traffic is growing exponentially, revenue is relatively flat. In engagements with major service providers and global enterprises, Cisco’s Internet Business Solutions Group (IBSG) has uncovered potential ways for service providers to generate additional revenue by helping software-as-a-service (SaaS) providers deliver a better experience to their enterprise customers. This blog describes one way service providers can participate in a SaaS market estimated to reach $30 billion by 2013.  By 2015, Forrester Research predicts the SaaS market will exceed $78 billion, representing more than 80 percent of the global public cloud market.

Security Concerns Can Limit SaaS Benefits

Many large enterprises today have embraced SaaS as a way to Read More »

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6 Battlefields Are Disrupting the Cloud Value Chain

By Wouter Belmans and Uwe Lambrette, Directors, Cisco Internet Business Solutions Group

As cloud computing matures and hype becomes reality, uptake among small and medium-sized businesses (SMBs) and large enterprises is increasing. And although the cloud is still in its infancy, the Cisco Internet Business Solutions Group (IBSG) believes it is an appropriate time to ask: “How is the cloud value chain taking shape, and where are the battlefields I need to be concerned about?”

Cisco IBSG has found that major disruptions are taking place on six battlefields across the value chain:

1. SaaS Will Further Disrupt the Independent Software Vendor (ISV) Landscape Read More »

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After Two Years in the Cloud, New Paradigms Prevail

Co-written by Bryan Mobley, Director, IBSG Service Provider

The business world’s rise to the cloud has been dramatic and increasingly rapid. From an initial attitude of vague interest mixed with trepidation, organizations have begun to embrace the transition in a big way. Some are already realizing the expansive benefits in costs, efficiency, and innovation that come with this game-changing technology.

To keep with the pulse of cloud migration, Cisco initiated a series of roundtable discussions two years ago. The philosophy of each meeting was to bring together 10 to 20 decision makers from a variety of enterprises, midsized businesses, and government agencies. So far, we’ve held 15 of these discussions across North America. In addition to providing a unique opportunity to share our thought leadership, these sessions provide an ideal forum for hearing our customers’ thoughts on cloud: the benefits, the inhibitors, and even a few war stories. In the end, however, it is the advantages of cloud that spark the most contagious conversations.

Here are some of the key trends that have emerged from two years of discussions:

Read More »

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Collaboration Maestro...Bravo! Here We Come

CIOs around the world are at the center of technology trends such as cloud, social media, consumerization of IT, and mobility. This is the third blog in a four-part series (Read Part I) (Read Part II) exploring and sharing how CIOs around the world are responding to these trends and creating new ways to innovate, grow, and deliver superior customer experience.

Back in 2006, Gartner Research predicted that no company would be able to build or sustain a competitive advantage over the next few years unless it capitalized on the combined power of individualized workers and social dynamics. The “Future Worker of 2015,” Gartner said, would collaborate more, work alone less in order to be successful. Read More »

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Three Pitfalls to Avoid While “Hitching your Wagon to the Cloud” (Pitfall 1: WAN Does Not Matter)

Last week at the Cloud Connect 2012 conference in Santa Clara, I was sharing a panel with industry colleagues representing the most prominent vendors in the application optimization, cloud infrastructure and network acceleration space . The topic was “hitching your wagon to the cloud”, discussing the importance of the network, particularly WAN, to make your cloud deployments successful. Folks talked about interesting concepts like “stateless branch office”, and “nirvana of Internet as WAN” before someone in the audience retorted, “I need solutions that help me deal with reality!” Read More »

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