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In Amsterdam, a ‘Cloudy’ Forecast for Broadband

By Uwe Lambrette, Director, Cisco Internet Business Solutions Group

Amsterdam may be the one place on earth where it rains more than it does in London. So, it was no surprise that I encountered stormy weather on my flight to Broadband World Forum (BBWF) 2012. As things turned out, the conference theme and the weather were clearly aligned, since the BBWF is fiercely embracing evolution to cloud. Here are some core themes that emerged as I shared some of Cisco IBSG’s findings at the conference:

Cloud 2.0: Most service providers (SPs) have already launched an initial cloud offering and are now beginning to measure scaling and growth. The initial offering is often a stand-alone cloud solution, typically focused on infrastructure as a service (IaaS). Once their original implementation goes live, SPs often need to focus on the following improvements: Read More »

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It’s A World of Many Clouds — And That’s Great for Collaboration

It is well understood that collaboration is helping companies execute business strategies. It improves productivity, enhances teamwork, improves decision making, and compresses time to market — whether employees and team members are in the same building or halfway around the world. Now, video and mobility solutions are taking collaboration to the next level. The business benefits of enabling people to communicate more naturally — anywhere and at any time — are clear and being realized by many.

Furthermore, the desire to consume collaboration services from the cloud is increasing as many of our customers discover the multiple benefits of extending the reach of collaboration services across their businesses in a software-as-a-service (SaaS) model.  Customers are optimizing resources and gaining even more business and IT agility. They are enhancing business continuity and reducing risk of technology obsolescence while maintaining full visibility and control. End users are increasingly demanding  a consistent, rich user experience across the latest applications on their choice of devices.

Cloud collaboration is an integral part of Cisco’s Collaboration strategy, and Cisco’s focus is to provide customers with flexible choices on how they deploy collaboration so they can accelerate it across their business.  Cisco offers different deployment models to meet various customer use cases, including:  Read More »

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Service Providers Can Take a Bite Out of the $30 Billion SaaS Pie

By Bryan Mobley, Director, IBSG Service Provider practice

Service providers continue to struggle to monetize the tsunami of data traffic flooding their networks from consumers and business customers alike. While data traffic is growing exponentially, revenue is relatively flat. In engagements with major service providers and global enterprises, Cisco’s Internet Business Solutions Group (IBSG) has uncovered potential ways for service providers to generate additional revenue by helping software-as-a-service (SaaS) providers deliver a better experience to their enterprise customers. This blog describes one way service providers can participate in a SaaS market estimated to reach $30 billion by 2013.  By 2015, Forrester Research predicts the SaaS market will exceed $78 billion, representing more than 80 percent of the global public cloud market.

Security Concerns Can Limit SaaS Benefits

Many large enterprises today have embraced SaaS as a way to Read More »

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6 Battlefields Are Disrupting the Cloud Value Chain

By Wouter Belmans and Uwe Lambrette, Directors, Cisco Internet Business Solutions Group

As cloud computing matures and hype becomes reality, uptake among small and medium-sized businesses (SMBs) and large enterprises is increasing. And although the cloud is still in its infancy, the Cisco Internet Business Solutions Group (IBSG) believes it is an appropriate time to ask: “How is the cloud value chain taking shape, and where are the battlefields I need to be concerned about?”

Cisco IBSG has found that major disruptions are taking place on six battlefields across the value chain:

1. SaaS Will Further Disrupt the Independent Software Vendor (ISV) Landscape Read More »

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After Two Years in the Cloud, New Paradigms Prevail

Co-written by Bryan Mobley, Director, IBSG Service Provider

The business world’s rise to the cloud has been dramatic and increasingly rapid. From an initial attitude of vague interest mixed with trepidation, organizations have begun to embrace the transition in a big way. Some are already realizing the expansive benefits in costs, efficiency, and innovation that come with this game-changing technology.

To keep with the pulse of cloud migration, Cisco initiated a series of roundtable discussions two years ago. The philosophy of each meeting was to bring together 10 to 20 decision makers from a variety of enterprises, midsized businesses, and government agencies. So far, we’ve held 15 of these discussions across North America. In addition to providing a unique opportunity to share our thought leadership, these sessions provide an ideal forum for hearing our customers’ thoughts on cloud: the benefits, the inhibitors, and even a few war stories. In the end, however, it is the advantages of cloud that spark the most contagious conversations.

Here are some of the key trends that have emerged from two years of discussions:

Read More »

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