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Want to hear Cisco’s POV on the top 5 questions about the Future of Cloud?

Gee Rittenhouse answers the top 5 questions about #CloudAccording to GigaOM, the use of cloud-based resources will be what’s “next” for IT in preparation for an in-depth look at the infrastructure that will drive the next decade of application development.

At the recent Structure event, GigaOM tapped into the minds of cloud-technology industry leaders, seeking insight into the “Top 5 Questions for the Titans of Cloud.”

In this post, Gee Rittenhouse, Vice President/General Manager, Cloud and Virtualization Group at Cisco, provides answers and insight on cloud infrastructure, exchange, data security and more.


Top Cloud Question #1: “When will all the major clouds support the same set of APIs?”


Today, there is a three-horse race between two proprietary APIs (Amazon Web Services and VMware’s vCloud API) and one open API (OpenStack). For now, the two proprietary APIs will continue to be the dominant players, leveraging their large public cloud (in the case of AWS) and private cloud (in the case of VMware) deployments.

But, as an increasing number of service providers and enterprises adopt and deploy OpenStack cloud solutions across both public and private models, the balance will shift, more than likely over the next two to four years.

Cisco’s approach is different from other, more infrastructure-centric public cloud offers. We believe that the open API model OpenStack will eventually be the dominant cloud API model and will ultimately become the de-facto standard.

Looking to the future beyond just a hybrid cloud conversation toward the Intercloud, an interconnected global cloud of clouds, built with a commitment to open standards and based on OpenStack, will feature APIs to connect any cloud or hypervisor to any other cloud or hypervisor.

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Do You Want to Help Shape the Future of Cloud?

Please take 3 minutes to take the 17-question 2014 Survey to weigh in on key issues to be discussed by North Bridge, Gigaom, and industry colleagues over the next year. Hear the issues debated first hand during the Gigaom Structure “Future of Cloud Computing Survey” panel on June 18th!

Please take 3 minutes to take the 17-question 2014 Survey to weigh in on key issues to be discussed by North Bridge, Gigaom, and industry colleagues over the next year.

The 4th annual Future of Cloud Computing Survey is underway! Cisco, along with North Bridge and Gigaom Research, and over 60 industry collaborators aim to explore the types of cloud computing technologies being used today and in the future.

Please take 3 minutes to take the 17-question 2014 Survey to weigh in on key issues to be discussed by North Bridge, Gigaom, and industry colleagues over the next year. You can also hear the issues debated first hand during the Gigaom Structure “Future of Cloud Computing Survey” panel on June 18th!

Your participation in the survey is instrumental for our industry to understand how cloud computing resources are being applied. This survey will help shed light on the requirements and needs of the cloud computing market so that vendors can deliver the best solutions.  Accordingly, your answers in this survey will help shape future solutions.

As more and more emphasis is put on shifting workloads across the Intercloud, understanding the drivers and inhibitors will help define accurate cloud strategies across organizations.

Re-cap of the 2013 Survey Findings:

  • Business is driving cloud adoption:   Organizations average 52% current use of applications that advance business priorities, compared with an average 36% that use applications that advance IT priorities – underscoring the increasing value placed by organizations on facilitating the delivery of services beyond IT via the cloud
  • Software-as-a-Service (SaaS) leads but fastest growth is in Infrastructure-as-a-Service (IaaS), which will give way to Platform-as-a-Service (PaaS) in five years.
  • Agility and scalability are the primary drivers for cloud adoption. However, the need for cloud services to support mobility and the ability for continuous innovation to drive competitive advantage through more integrated business processes are all key drivers for the future.
  • Security is starting to lose its label as the primary inhibitor to cloud adoption as other significant adoption issues arise

The survey closes May 30th, get your responses in now!

2013 Future of Cloud Computing – 3rd Annual Survey Results from Michael J Skok


Addition Resources:

Did you miss CiscoLive? Read the “Moving at #Cloud Speed” recap by Didier Rombaut.  This blogs includes links to many new cloud assets.

Gigaom: Future of Cloud Computing Survey Results, June 18-19 2014 (San Francisco, CA)

Read Nick Earle's bio

Read Nick Earle’s bio

Cloud World Forum:  Nick Earle, Senior Vice President of Worldwide Services Sales and Channels at Cisco will be giving a keynote at Cloud World Forum (London, UK) on June 17th at 16:30.  His masterclass address will discuss how you can align your strategy and business for success using cloud.


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What is Infrastructure Programmability?

The programming of network resources is not just a trend, but also a way to future-proof IT and business needs.

This blog series examines how infrastructure programmability is providing a faster time to competitive advantage and highlights the differences between programmable infrastructure and traditional infrastructure, and what programmability means for your entire IT infrastructure.

To read the second post in this series that discusses benefits of network programmability, click here. To read the third post in this series that discusses how IT leaders can embrace this change, click here.

The proliferation of devices and applications has increased the complexity of traditional IT infrastructure. The complexity arises from manually managing the infrastructure box-by-box that is slow and error-prone.  The adoption of cloud computing has compounded the problem with on-premises and off-premises resources. As a result, IT leaders have to allocate critical resources to maintain and troubleshoot these systems. In a recent whitepaper, Zeus Kerravala indicated that 83% of IT budget is used to simply maintain the current operating environment. This leaves precious few resources to invest in business-enabling innovation.

At the same time, business leaders are demanding their IT infrastructure to provide them with a faster time to competitive advantage. Quick time to market is paramount in a world where a new competitive advantage might only last a few months or even weeks. And, as if these challenges are not enough, new cyber-attacks not only threaten innovation but can also threaten the organization itself.

Infrastructure programmability is providing a faster time to competitive advantage.

Infrastructure programmability is providing a faster time to competitive advantage.

Programmability to the rescue

Infrastructure programmability provides the ability to control and change the functions of IT infrastructure. Let’s take a closer look.

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What makes Cisco Cloud Services Application Centric ?

Cisco’s announcement on Cisco Cloud Services “Introducing Cisco’s Global Intercloud”  is the next step in our transformation towards being an end-to-end cloud platform and software function solutions vendor. This announcement underscores the importance of the Internet of Everything and network-centric SaaS application areas like collaboration to Cisco’s strategy.  A key component of this strategy is the enablement of application centric performance and scale.

Cloud computing has rapidly matured in the market.  Many businesses have adopted private and public cloud strategies and deployed infrastructure and support systems. With this adoption, applications need to address a new set of performance capabilities.  These capabilities consist of an application centric marketplace, open source software development ecosystems, software defined platform, and application service orchestration control policies.


This diagram presents the application and presentation framework that integrates to the cloud platform. The integration components of importance for application centric performance are in the Application Infrastructure services, Services Framework, Content Management, and Business Services API. As an example, as a developer publishes code to production, the Application Infrastructure services will validate the Cassandra instances in the platform are available. As the service is being consumed, the APIC controller will validate the network latency, throughput, and services dependencies on all application services supporting the application. In this example, if the Cassandra instance fails, APIC will proactively re-route the traffic to the next Cassandra instance with the best performance required for the service.The figure below shows how the consumer contracts are abstracted from the services and service providers to enable application centric cloud performance.

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Videoscape + Cloud Services = Cisco SaaS Advantage

At CES this year we announced the expansion of Videoscape to the cloud. By launching Videoscape Cloud Software and Videoscape Cloud Services, we are empowering our customers with flexibility and agility to provision and scale infrastructure on demand, service velocity to introduce new functionality more rapidly, and cost optimization from more manageable and predictable cost structures.

For some of you, reading about Cisco + Cloud Software is nothing new; Videoscape is yet another example of how we are taking our industry proven and robust software capabilities and making them available for implementation as cloud software applications. Been there, done that.

Yet we have raised some eyebrows with Cisco + Cloud Services. What experience does Cisco have delivering software as a service (SaaS), and what service provider video/media entertainment provider expertise do we have operating SaaS models?

In today’s blog, I will answer the question of why our customers should feel confident with Cisco as their Cloud Services partner by pointing to Cisco’s established SaaS leadership as well as our domain expertise in the service provider video and media/entertainment space. In a follow up blog, I will address Read More »

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