A recent TripAdvisor survey found that over 40% of travelers use their smart phones to plan a trip and over 46% use their smart phones to enhance their trip while traveling.
No longer is it just an idea or an aspiration for the hospitality industry to use innovative methods to engage with their guests, for example Marriott Hotels, just this year, announced the addition of mobile checkout to its industry-leading Marriott Mobile app for smartphones. Clearly mobile check-out is just the latest innovation from the brand as a new service designed for today’s connected travelers. Read More »
This is part of a series of how location services is a core part of the mobile evolution in various industries. In a previous post I looked at the growth of mobile location, data and context based advertising, and there is no doubt from the evidence that this market space is already big, and predicted to grow exponentially over the next 4 or 5 years.
While this is very interesting at a macro level, for most of us what does that really mean, what can it be used for, how can we get some value or benefits from it….
Let’s look at this from the point of view of various industries, both looking at the uses of the consumer and of the business in a practical manner.
Today we look at the Retail Industry, and ask a few questions to understand the landscape.
How are consumers habits changing
What are retailers doing about this
What can we expect to see in the coming year(s)?
How are consumer habits changing?
We already know that today over two-thirds of all U.S. consumers have a smartphone (expected to be >90% in about 3 years) and the capabilities that this brings is changing the face of retail business as we know it. Specifically looking at mobile retail and advertising the patterns are undeniable, we as mobile retail consumers are doing things differently and happy to engage and be engaged in new ways.
◦ Remember the coupon cutting days…well mobile coupons are starting to become the norm…recent research among mobile users shows significant numbers redeemed mobile coupons… 41% at grocery stores, 41% at department stores, and 39% @ clothing stores (source: Business Insider 2014) Read More »
As a product manager, I am happy and excited to tell you that Cisco Mobility Services Engine (MSE) now supports REST based APIs. Why am I happy and excited you ask? MSE’s REST based APIs allow web app developers to rapidly develop location aware apps with ease. Let me walk you through this new feature at a high level, and my colleague will take you through a closer look feature blog next week.
Mobility Services Engine and API support
For readers who are not familiar with the Cisco Mobility Service Engine and the APIs, here’s the gist:
- Cisco Mobility Services Engine (MSE) works in conjunction with Cisco Wireless LAN Controller (WLC) and Cisco Aironet Access Points (APs) and computes real time location for all Wi-Fi end-points using RSSI based triangulation algorithms.
- MSE stores real time and historical location of Wi-Fi clients in its database making it a gold mine of data for indoor location. (Remember that GPS technology is not effective for indoor location)
- This rich store of indoor location data is now available to app developers to query through a REST based API over a secure HTTPS connection.
What can I do with MSE REST APIs?
MSE REST APIs allow web developers to query MSE location database using the HTTP(S) GET method. HTTP response payload can be received in XML or JSON format. Here is a list of resources that are accessible over the REST API. Read More »
There’s been a lot of buzz on the Internet about the way Continental Tire of the Americas has vastly improved its manufacturing process. They adopted an innovative solution based on a Cisco architectural networking approach provided by Cisco Partner Applied Group combined with AeroScout’s asset tracking solution and a inventory management system from Global Data Sciences enabling their manufacturing facility achieve a 20 percent reduction in component tire losses. Now that’s significant!
Chet Namboodri interviews Peter Granger about the benefits Continental Tire is achieving from the Cisco Unified Wireless based manufacturing/wip solution
It was a real pleasure for me to take part in the Customer case study event organized by Cisco, AeroScout and Global Data Sciences for me to speak about the Cisco contribution. The video gives a short summary as Chet Namboodri, Cisco Industry Blogger-in-Chief and Global Managing Director of Cisco’s Manufacturing Industry Marketing interviews me about what was said, and the benefits Continental expects.
That event is where I met up with folks from Continental, AeroScout and Global Sciences to hear from the customer first hand how the solution is increasing production and efficiency in its North America manufacturing plant. That plant is located in Mount Vernon, Illinois, and it produces more than 1,000 different tire SKU’s in its 60-acre (2.6 million square-foot) facility.
The implemented solution leverages Continental Tire’s Cisco Unified Wireless Network to add a Real-Time Location System (RTLS) and automated Work-in-Process (WIP) tracking without having to install a proprietary network of readers and sensors. That’s key. Cisco provides standards-based solutions that work well with a customers backhaul, which, for most customers is also Cisco. Cisco’s Architectural approach means networking elements and processes work well together with ‘compatibility’ tested solutions such as those from AeroScout.