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The Value of Location

330 imageLocation, location, location. We so often hear the axiom that location is what drives the value of real estate. But location is also key to extracting context from on-site data for analytics and business outcomes. And, the value generated is directly related to the quality of the underlying location data.

So how can you get the best indoor location accuracy? You’re invited to find out. At 10:00 am PST on April 2, 2015, Cisco will host a webinar showcasing our new Hyperlocation Solution. This solution combines an access point module, an antenna, and four Cisco technologies to deliver indoor location accuracy to as close as one meter. Read More »

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Improved Location Accuracy for an Improved CMX Experience

As with any type of information, the quality of the context improves the quality of the content. That is, the more relevant and accurate the information, the more valuable it becomes.

This truism is highly pertinent to the growing field of location-based services such as those supported by Cisco Connected Mobile Experiences (CMX). The more accurate the location, the more detailed the analytical information or customer-facing content. If we can improve accuracy to get near to the one meter goal, we can greatly improve the quality of that analysis or content. Now the context isn’t which section of a store or area in a hospital, it is exactly where the person is standing at that moment. This increased relevance makes the information more valuable to the venue and its customers, guests, and patients.

Understanding the importance of location accuracy, Read More »

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Going on the Mobility Offensive

Are you still being ‘defensive’ with your mobility strategy? Truly embracing mobility is not about offering Wi-Fi or a comfy chair. Getting offensive with mobility involves the planned intersection of technology and business strategy allowing you to outthink and outpace your competition.

Episode 145 of TechWiseTV includes some of our favorite new stuff announced at Interop.

Watch the entire episode right now.

Quick summary –

Read More »

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Increasing Demand for Higher Location Data Resolution

Cisco has been playing a critical part for retail, healthcare, hospitality and transportation organizations to gain an understanding of how end-users move throughout an organization’s physical location. This is done through our Cisco Connected Mobile Experiences (CMX) solution.

With all the valuable information CMX provides, the demand for even more accurate data has been growing. Location accuracy has been a hot developing field and, as I mentioned in announcing our Best of Interop Finalist status in the wireless category last week, Cisco’s taken the lead in redefining how this location-based data is acquired.

In the past many solutions have relied on the probing performed by the mobile device to acquire location-based data.  In recent months this approach has shown diminishing returns. The underlying issue is that this data is reliant on how frequently the mobile device probes an access point. A couple issues that arise include:

–       Mobile device manufacturers are reducing the frequency of device probing to conserve battery. This reduces the number of data points collected and impacts the accuracy of the data

–       Different manufacturers probe the access point with varying frequency so some devices deliver more accurate information than others skewing the location analytics data.

At Cisco’s annual Partner Summit event we are revealing some key areas of focus for the upcoming Cisco v8.0 release. Although the list is not inclusive of all new functionality, I would like to highlight some steps we are taking to bring CMX to meet the ever-evolving demand for location-based data.

Step 1: Increasing Data Resolution Read More »

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Cisco Mobility Services Engine with Enhanced Wi-Fi Location Accuracy and Analytics: Best of Interop 2014 Finalist

Cisco has been placing a lot of emphasis on delivering solutions that provide insights and understanding on how customers, patients, visitors and communities interact with their physical environments. Mobility and leveraging mobile devices in the environment has revealed itself as a very powerful way to gather critical business intelligence. This business intelligence is highly impacted by the resolution of the location-data and the demand to improve resolution and accuracy is increasing quickly.  Apparently, this has not been missed by UBM. This year Cisco is honored to be selected as a Best of Interop Finalist for the Wireless award category for our innovations in improving location data resolution calculations.

best of interop 2014

It’s an honor to be recognized for our innovation and technological advancements in wireless, and we wanted to share a bit more about our submission with you.

What are Location Data Resolution Calculations?

Many systems acquire location analytics by relying solely on the probing that occurs from a mobile device to an access point. Unfortunately, this approach is delivering diminishing returns. It puts location analytics at the mercy of the mobile device vendors. What I mean by this is that as mobile device manufacturers look to improve mobile devices in regards to OS, drivers and battery life they are reducing the frequency of the probing from the mobile device. In addition, different mobile device manufacturer use different probing intervals. The need to do this makes sense from the mobile device manufacturer perspective, but it has an impact on the accuracy of the data acquired when representing movement of end users in the physical environment. If a user is recognized when they walk in the environment and then is identified a minute later, there is a lot of movement that can occur in that time.  But the analytics only sees two data points and draws a straight line. Not a very accurate representation.

Cisco is leveraging what we know best, the network, to supplement the device probing. Bringing in network data allows us to gather higher data resolution regarding mobile device movement, equating to a more accurate representations of end user movement in the environment.

Why is This Important? Read More »

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