Your customers want all the benefits that borderless networks have to offer; things like working from home, VPN access anywhere, and secure network access via any device. But how do you best walk customers through the costs, benefits, IT staff requirements, ROI, and the dizzying array of considerations around a sizable IT upgrade?
With a series of questions, scenarios, and analysis, the new Borderless Networks ROI Benefits Calculator is a free tool that helps partners analyze customers’ IT costs and needs—whether it’s a future network deployment or a post-deployment ROI analysis.
By plugging data into the calculator, you receive a tangible list of benefits that a customer would see from upgrading their infrastructure (like reductions in help desk costs, increases in end user productivity, or energy savings).
Cisco tapped independent technology and market research company Forrester Research to create the calculator. Forrester gathered data from its research on Cisco Borderless Networks and the market in general, interviewed Cisco marketing and sales personnel, spoke with organizations offering solutions, and conducted a survey of 121 IT network execs.
We decided to explore service provider’s expectations for the ongoing development of the mobile Internet. More specifically, their thoughts on monetization and network optimization, especially around bandwidth-intensive applications, like mobile video.
So we commissioned a market research study that was recently performed by Heavy Reading. Based on interviews with over 50 mobile operators from around the world (the interview subjects did not know that this was a Cisco-sponsored survey), here is a summary of what they told us (full report embedded at the end of this post):
Charting a Profitable Growth Strategy
Growing an active, paying, mass market mobile broadband subscriber base is seen as a pre-condition for more sophisticated monetization strategies.
Operators view “Tiered Services” as the most attractive monetization use case. This is especially the case in HSPA+ and LTE networks which now have enough capacity that operators can start segmenting their service offerings.
Other use cases that operators can use to drive data penetration and usage were also favorable viewed, e.g., group data plans and session/day pass or other time-based charging services.
Models that can help meet the dual goals of subscriber growth and generate better yield from existing and higher-end subscribers are most attractive. Maintaining a balance between those two objectives is, of course, preferred.
Collaboration is both more important and more difficult for businesses than in the past. The reasons? The pace of business has accelerated. We’re working more globally. And we’re increasingly mobile, says Rick Hutley, vice president for the Global Innovations Practice in Cisco’s global consultancy, the Internet Business Solutions Group (IBSG).
Cisco Technology Innovation across multiple Data Center domains
A complete set of Data Center Services that can rapidly drive customer success
Now that the fall trade show season is complete and people are done watching headlines and back to running their businesses, we thought it would be useful to take a deeper dive into Data Center Business Advantage. Read More »
In this brief video discussion, Cisco’s Director of Video Solutions Marketing, Murali Nemani talks candidly about “what’s in it for cable” to deliver a suite of IP video services. In his view, it’s a three-step process that’s already beginning.
First, sending video services over bonded DOCSIS channels means pursuing the only path to those 15 billion video-hungry, IP-enabled end points which analysts predict will be present at the end points of the broadband network within 5 years. Whether “managed” (by the cable operator, such as cable modems and set-tops) or “unmanaged” (purchased by consumers), those IP end points will be seeking video over broadband.
Second, the continued attention and investment in DOCSIS 3.0 rollouts will help fend off competitive broadband “speed wars” while laying the foundation for video delivered over IP. Cable operators have the plant capacity, spectrum, and scale to reach an unprecedented footprint of IP end devices.
Lastly, cable’s continued work on the “video back end,” from content delivery networks (CDNs) to set-tops and next-generation gateways, will help the industry permeate the IP video marketplace and drive adoption across the U.S.