As the Mobility industry converges upon Mobile World Congress in Barcelona this week, I wanted to talk to you about subjects we will all be talking about at MWC – monetization, optimization, and the video experience.
We decided to explore service provider’s expectations for the ongoing development of the mobile Internet. More specifically, their thoughts on monetization and network optimization, especially around bandwidth-intensive applications, like mobile video.
So we commissioned a market research study that was recently performed by Heavy Reading. Based on interviews with over 50 mobile operators from around the world (the interview subjects did not know that this was a Cisco-sponsored survey), here is a summary of what they told us (full report embedded at the end of this post):
Charting a Profitable Growth Strategy
Growing an active, paying, mass market mobile broadband subscriber base is seen as a pre-condition for more sophisticated monetization strategies.
Operators view “Tiered Services” as the most attractive monetization use case. This is especially the case in HSPA+ and LTE networks which now have enough capacity that operators can start segmenting their service offerings.
Other use cases that operators can use to drive data penetration and usage were also favorable viewed, e.g., group data plans and session/day pass or other time-based charging services.
Models that can help meet the dual goals of subscriber growth and generate better yield from existing and higher-end subscribers are most attractive. Maintaining a balance between those two objectives is, of course, preferred.
Collaboration is both more important and more difficult for businesses than in the past. The reasons? The pace of business has accelerated. We’re working more globally. And we’re increasingly mobile, says Rick Hutley, vice president for the Global Innovations Practice in Cisco’s global consultancy, the Internet Business Solutions Group (IBSG).
Cisco Technology Innovation across multiple Data Center domains
A complete set of Data Center Services that can rapidly drive customer success
Now that the fall trade show season is complete and people are done watching headlines and back to running their businesses, we thought it would be useful to take a deeper dive into Data Center Business Advantage. Read More »
In this brief video discussion, Cisco’s Director of Video Solutions Marketing, Murali Nemani talks candidly about “what’s in it for cable” to deliver a suite of IP video services. In his view, it’s a three-step process that’s already beginning.
First, sending video services over bonded DOCSIS channels means pursuing the only path to those 15 billion video-hungry, IP-enabled end points which analysts predict will be present at the end points of the broadband network within 5 years. Whether “managed” (by the cable operator, such as cable modems and set-tops) or “unmanaged” (purchased by consumers), those IP end points will be seeking video over broadband.
Second, the continued attention and investment in DOCSIS 3.0 rollouts will help fend off competitive broadband “speed wars” while laying the foundation for video delivered over IP. Cable operators have the plant capacity, spectrum, and scale to reach an unprecedented footprint of IP end devices.
Lastly, cable’s continued work on the “video back end,” from content delivery networks (CDNs) to set-tops and next-generation gateways, will help the industry permeate the IP video marketplace and drive adoption across the U.S.
Think your website or marketing campaign has it all: Sparkling copy, dazzling design, and enough oomph to convert just about every visitor into a confirmed, solid sales lead? Well, think again.
During Tuesday morning’s Virtual Velocity IPTV broadcast, Luanne Tierney (VP of WW Partner Marketing) hosted Dr. Flint McGlaughlin who is Director of MECLABS and Director of Enterprise Research at the University of Cambridge.
Dr. McGlaughlin provided a host of tips on how you can drive better ROI from marketing campaigns based on his company MECLABS’ extensive research. MECLABS conducts more than 200 digital marketing experiments every year, which are focused on helping companies optimize sales and marketing performance.
During his presentation, he used real-world examples from current Internet campaigns as well as campaigns provided by Josh Krasnegor of FusionStorm, a Cisco partner.
(If you didn’t get a chance to watch the live broadcast, we’ll be posting a full replay for partners soon. “Like” the Cisco Channels Facebook page or follow us @Cisco_Channels on Twitter to get a replay link when it’s available.)
I got a chance to talk with Dr. McGlaughlin after the broadcast about what he identifies as the three principles to drive effective essential tips for lead generation. He also talked about where to place information on your webpage for maximum effect.
So what are those three principles you need to use to guide the presentation of information on your website to maximize leads? Here’s a summary:
