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Explosive Growth in Mobility and Location-based Marketing

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It’s exciting to watch the explosive growth of mobile and hyper local based services. Mobile location based services and marketing is rapidly becoming BIG business, with an estimated $4.5B of mobile advertising being location based (rising to over $10B by 2017).

Let’s look at some of the fundamental factors, drivers and numbers behind this growth to put it into context. Read More »

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Cisco UCS Changing the Economics of the Datacenter at Cisco Live!

April 21, 2014 at 7:34 am PST

For those of you who follow the Cisco Data Center blog in general and my blogs in particular, you’re probably thinking it is time I updated you on this topic. You’re right! But it is almost time for Cisco Live and I will be presenting it there. Read More »

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Mobile Marketing & Location Context @ ClickZ New York 2014

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Digital Marketing Executives, trade press and specialist companies gathered in New York this week for the latest ClickZ Live NYCevent.

Location, location, location…!!!

A very clear trend visible here is how location had become a key part of the digital marketing language.

It was part of the Keynote addresses.

  • Facebook’s former Director of Marketing is advocating it.
  • Google are presenting on it and delivering workshops on it.
  • Various booths talk about its importance.
  • Numerous speakers mention it in their presentation.
  • And Cisco are evangelizing how indoor location using WiFi and CMX can really enhance location capabilities and hugely driven additional revenue streams and enable new business models. Read More »

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Mobile Marketing @ SES Jakarta & WiFi based Location Context

SES ( soon to be called ClickZ) hosted a Digital Marketing Conference in Jakarta this week which is the meeting point for digital marketing and advertising professionals in the AP region.
Here the  latest mobile marketing trends, best practices, new technologies have been discussed and presented, including Cisco’s CMX capabilities as part of meet the experts session called “Context marketing using Wifi location services”.

SESjakartaSome interesting observation and ideas being discussed include:

Multi-Channel Attribution modeling:
While online marketing investments are more measurable compared to conventional media such as television, however tracking what leads to sales conversion is becoming increasingly complicated.
The simple measures of last click or first click attribution are not fully meaningful to represent today’s omni-channel ultra-connected consumer. Therefore it’s not surprising that multi-channel tools and attribution modeling are one of the hot topics in digital analytics.

Data to underpin a successful digital marketing strategy:
Increasingly consumers are connected all the time -- and with that every day around the world, connected consumers are being wooed by offers of better prices, better deals and better service.
How can marketers compete…often the only defence they think they have to fire back at competitors is to match those deals and price cuts.
However data is key, as more information about customers becomes more plentiful and more detailed, and as customers become more interactive with the companies they buy from, the competitive marketing landscape is becoming radically different. For many advanced organisations it is using data to deliver insight and analysis gives them a competitive edge to keep ahead of the pack. Read More »

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Can You Guess Your ROI on Your Secure Access?

February 5, 2014 at 9:30 am PST

No need to guess now!

Cisco commissioned Forrester Consulting to examine the business value and potential return on investment (ROI) enterprises may realize by implementing Cisco Identity Services Engine (ISE)—a leading secure access solution. This is available in the recently published Forrester TEI (Total Economic Impact) Research. Four customers were interviewed for this study and covered use cases for policy-governed, unified access across the following use case scenarios: guest services; BYOD; full access across wired, wireless, and VPN; and policy networking. The calculation was based on a composite organization of 10,000 employees that reflected the four interviewed customers from higher education, utilities, and financial services markets.

Benefits were 75 percent reduction in support calls related to network issues and improved compliance reducing data exposure, breaches, and potential regulatory/remediation costs that could add up to hundreds of thousands or even millions of dollars. Most recently, the Ponemon Institute Live Threat Intelligence Impact Report 2013 indicated that US$10 million is the average amount spent in the past 12 months to resolve the impact of exploits. The benefit of secure access cannot be taken lightly.

Read More »

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