Cisco Blogs


Cisco Blog > SP360: Service Provider

Cisco Live! Showing Off 100GE on CRS-3 and ASR 9000 Series

Cisco ASR 9000 and Cisco CRS-3Following the announcement of the ASR 9000 System last month, it was not too surprising that one of the most popular demos at Cisco Live in Las Vegas was the Service Provider IP NGN pod. For this event we had a setup which included 100GE interfaces connected between an ASR 9000 (edge) and a CRS-3 (core). Ultimately over the course of the show we totaled over one thousand 100GE customer engagements, and nearly 200 ASR 9000 Test Drive (better known as “Robot Arm”) demonstrations.

Capability to support 100GE is something that we see consistently in customer RFPs, even if they intend to deploy 10GE initially. It’s all about investment protection while (in some cases) they wait for the cost of 100G to be more competitive with using multiple 10GE links. Given the cost of 100 Gbps pluggable optics, it’s amazing to hold in your hands something so small and plain that sells for the cost of a luxury car.

Also a hit was the award winning Cisco ASR 9000 Test Drive, about which I’ve blogged before. This of course was physically located in San Jose, and streamed to Cisco Live while being controlled on the show floor by the users. (A true, but little known fact – the inspiration for the Test Drive came from toy heat engine known as the “drinking bird”. We liked the idea that the IOS XR-enabled ASR 9000 keeps running much like a perpetual motion machine).

Read More »

Tags: , , , , , , , , ,

Vote Early, Vote Often for Cisco and ASR 9000

B-to-B Social Media AwardsAnd the winner is…the Cisco ASR 9000 Test Drive! B-to-B Magazine awarded Cisco the “Best Use of Viral Video in a Marketing Campaign.” But wait, there’s more.  The Cisco ASR 9000 Test Drive is also one of three finalists for B-to-B Magazine’s “People’s Choice” Award.  So, please see for yourself and VOTE for Cisco (we’re second on the list and you can watch the video below).

What matters most, however, is that customers have loved this demo. You can be told that the Cisco ASR 9000 has been architected and optimized to deliver non-stop video content. But until you see the difference for yourself, you may remain a skeptic.  So, we took the saying “seeing is believing” to heart and enabled anyone to take the Cisco ASR 9000 on a test drive and see just how this aggregation router delivers video packets flawlessly.  With a push of a button, you can control a robot to remove the route switch processor card from the Cisco ASR 9000 and watch as video is delivered uninterrupted.

Read More »

Tags: , , , , , , , , , , ,