Cisco Blog > Video
August 14, 2012 at 3:24 pm PST
A few weeks ago, Soneco successfully completed their interoperability verification and testing (IVT) with medianet for its product ICmyNet.Media through the medianet systems management Cisco Developer Network (CDN) program.
By working very closely with the medianet team through CDN, the ICmyNet.Media team added support to performance monitor enabling our customers to gain visibility into the network, to learn more about the performance of their media flows and to perform faster troubleshooting.
ICmyNet.Media is web based network monitoring tool that leverages medianet performance monitor and gives you valuable insight in your network media flows. It allows you to: Read More »
Tags: business video, enterprise networks, ICMyNet, media monitoring, medianet, performance monitor, rich media applications, TelePresence, video
Business video projects are highly visible and, if well planned, can showcase the strategic value of IT to your organization. Many organizations plan to eventually adopt multiple Business Video tools, such as:
- Telepresence for collaboration, interviewing, and sharing centralized experts with customers;
- Conferencing for team meetings and customer training;
- Digital signage for advertising and employee news; and,
- Internal web portals for training videos on demand.
When you begin considering just how using video in these ways can transform your business, it is important to understand the impact it will have on IT. Engaging with a strong service partner like Cisco will help you to identify the architectural considerations as you plan, build and manage these projects. Read More »
Tags: business video, Cisco Services, digital media, digital signage, medianet, rich media applications, TelePresence, telepresence services, video
In the first part of this blog we discussed how Flow Metadata addresses encrypted/obfuscated traffic, multi-stream interactions, ensures end-to-end consistent policies and enables fine-grained policies. In this part of the blog, we discuss additional deployment scenarios making network classification a real challenge and how metadata addresses them.

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Tags: business video, enterprise networks, medianet, rich media applications, video
Flow metadata allows an application to explicitly signal any arbitrary attributes to the network from node to node. This avoids the pitfall of data not being visible for deep packet inspection due to increasing use of encryption and obfuscation.
Tradition network classification solution using deep packet inspection technology is localized as classification may not be available along the path. How can network element enforce policies if they do not have uniform view of traffic to apply consistent enforcement of network policies ? Flow Metadata is reusable across network nodes by allowing sharing of flow attributes amongst network nodes. This allows appropriate and consistent policies to be applied at each hop, end to end, improving the quality of experience.
The flow metadata component of medianet allows the application to convey information to a set of network nodes. This makes it easy for management software to report information in a more meaningful way. For example, “John from finance is having quality issues with his Jabber desktop video” is much easier to diagnose than obscure IP addresses and protocol numbers. Imagine extending this meaningful application context information to network policies such as QoS, routing, and SLAs. The medianet flow metadata feature enables granular policies based on application context and not limited to network attributes. For example, with flow metadata, it is now possible to easily prioritize scheduled sessions over ad hoc sessions.
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Tags: business video, enterprise networks, medianet, rich media applications, video
Medianet Media Awareness enables the network to become application and rich-media context aware end to end. Media Services Proxy is one of the techniques to detect different types of endpoints, media and application types (Telepresence, video surveillance, desktop collaboration and streaming media) in order to deliver the best experience.
Media Services Proxy Components

Identification
Media Services Proxy, an IOS technology, uses light weight deep packet inspection techniques to snoop standard based signaling protocols. It uses a variety of standard signaling protocols (SDP, H.323, H.245, RTSP, mDNS, etc.) to learn about the characteristics of endpoints and applications from legacy systems.
Proxy Services
Once the endpoints and application types are known, MSP can apply a number of services on behalf of the endpoints and flows. For example, MSP detects a video surveillance camera, it applies Auto Smartports by automatically configuring the switch port for a camera to significantly simplify deployment. When MSP detects the flow type, it can apply QoS or bandwidth reservation on behalf of the flow. More importantly, MSP can share flow attributes amongst network nodes thereby allowing policies to be applied end to end.
Where to find Media Services Proxy today
Media Services Proxy is best positioned at user edge (e.g. access switch) and resources edge (e.g. internet edge). MSP is first introduced in IOS 03.03.00.SG.151-1.SG on Cisco Catalyst 4000 series switches and in IOS 15.2(3)T on ISR-G2 routers. Over time, more products will be implementing Media Services Proxy.
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Tags: business video, enterprise networks, medianet, rich media applications, video