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Medianet at Cisco Live London 2013

A year ago, I met our customers and partners at Cisco Live London and demonstrated the power of medianet for Cisco TelePresence for my first time.  It was a time of a few other firsts including my first time in London, first time eating fish and chips, and first time being stranded in an airport.

Continuing on this theme of “firsts,” we have some exciting new things to showcase at Cisco Live London this year! For the first time, we will be showing the value of medianet end-to-end with demos in both our Enterprise Network and Collaboration areas. We have expanded our portfolio of medianet-enabled products to include Cisco Jabber, Cisco VXI, and more Cisco TelePresence endpoints. Stop by the World of Solutions and experience the quality difference between non- and medianet-enabled endpoints. And what’s new with our core networking? You can learn how we made our networks much smarter with abilities to recognize third party endpoints and applications.

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Medianet Playlist Now Available on Cisco YouTube Channel

The medianet team recently added a Cisco Medianet Playlist to the Cisco YouTube channel. The playlist archives videos produced by the medianet team over the last few years and will be updated as new videos are created.

Check out the video playlist here: Cisco Medianet Playlist.

Medianet is Cisco’s recommended best practice architecture for video and collaboration. Medianet simplifies and reduces the cost of deploying and managing video and collaboration applications, with features that help you perform faster troubleshooting and enhance the quality of user experience end- to-end. The videos in the playlist will help you learn more about Cisco Medianet features and technologies through general overview videos and technology demos.

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Cisco Medianet 2.4 Deployment Guide Now Available

The medianet team has recently developed the Cisco Medianet 2.4 Deployment Guide to help you understand how the Cisco Medianet 2.4 feature set can be deployed to solve two common customer-defined use cases associated with rich-media deployments:

  • Getting Visibility
  • Ensuring Quality of Service (QoS)

Flow Metadata, Media Services Proxy (MSP), Network Based Application Recognition 2 (NBAR2), and the Medianet Services Interface (MSI)­­ are the Cisco Medianet 2.4 features focused on in this guide.

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Medianet at ASIS – Plugfest!

It was a very fruitful week at the ASIS, and we wish to thank all our IP Surveillance Camera partners for taking the time and interest to work with us on interoperability verification testing of their products with Cisco Medianet. Plugfest has indeed triggered interest in all our partners, and they have been as excited as we are on this partnership. The concept of the network being a fundamental platform for rolling out various services that facilitate deployment and management of rich media networks has been very well received. Partners have shared how important this could be for them, especially in terms of making their solutions more deployable and with regard to customers seeing improved value in their products. Hence, the stage is very well set for building on two key priorities for Cisco: the Network as a Platform vision and Video.

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Announcing MSI for 3rd Party Management Partners

Many of you following this blog are very likely familiar with the Media Services Interface (MSI) and the key role MSI plays in the Medianet architecture. The MSI is an SDK residing on rich media applications and endpoints that makes the network and applications smarter together. Over the past several months the MSI has been increasingly integrated across a wide range of Cisco applications and endpoints. The path forward looks very exciting with plans for many more rich media applications integrating with the MSI.

The Cisco Developer Network program for Medianet system management partners has been in place for some time now and has been instrumental in helping 3rd party network management system partners leverage the benefits of medianet from a network standpoint. We are pleased to announce the expansion of this program to include MSI interoperability verification and testing for system management partners. For the first time, system management partners that are focused on the endpoint and application side of the equation can use the MSI to proactively monitor application performance and accelerate troubleshooting.

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