Today we are evolving our channel partner program with architecture specializations: Borderless Networks Architecture Specialization, Collaboration Architecture Specialization, and Data Center Architecture Specialization.
Architectures present massive opportunities for Cisco and its channel partners – borderless networks alone have a $49 billion total addressable market opportunity in FY11, collaboration $35 billion in CY11, and data center/virtualization is $42 billion in FY11.
To capture market opportunities that lie ahead, we must evolve towards architectures together. And here’s how we’ll do it.
A message from Ricardo Moreno--Senior Director, Strategy, Planning, and Programs, WW Channels…
Cisco’s Value Incentive Program (VIP) helps increase partner profits by rewarding you twice a year with a rebate payment for building Cisco-based practices.
The role of the network continues to grow and creates new opportunities for Cisco and our partners. It’s also changing the dynamics of the industry. We’ve heard from so many of you that you really value the VIP program, so we are simplifying and enhancing it to create new growth opportunities, revenue streams, and more profits for you.
January 30 marks the 17th consecutive rollout of the VIP program, or VIP 17 (it runs until July 30, 2011). With this iteration, there are a number of changes that are designed to create new growth opportunities, new revenue streams, and greater profitability for you.
Let’s walk through those changes now…
VIP 17 has three tracks (Borderless Network, Collaboration, and Virtualization). Here is a summary of the changes by track: Read More »