Every Friday, we’ll highlight the most important Cisco partner news and stories of the week, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:
Off the Top
In her most recent blog, Sherri Liebo talked about transforming marketing from a cost center within Cisco, to a revenue generating center. By explaining the term “revenue marketing” she opens up the conversation with you on tying marketing into a measurable ROI for your bottom line.
Sherri is striving to help partners understand the changes at Cisco, and use the resources and training we have available to continue making our partnership succeed.
Be sure to join the conversation with Sherri. Read More »
Tags: cisco partner weekly rewind, partner, revenue marketing, UC&C, Weekly Rewind
“Don’t spend time beating on a wall, hoping to transform it into a door.”
-- Coco Chanel
I love that quote by fashion maven Coco Chanel. In today’s B2B marketing world, challenges can’t be addressed using outdated marketing tactics – hoping they will magically open new opportunities along with new revenue and ROI.
Growing trends in customer buying behavior and the technology used to make purchases are driving major changes for the role of marketing. As marketers, this gives us a fantastic opportunity. We can transform from what has sometimes been seen as simply “fluff” (and what many sales executives see as a cost center) into a revenue-generating center. Read More »
Tags: B2B, b2b_marketing, Cisco, marketing, revenue marketing
As Cisco Marketing Velocity wrapped up in Cannes last week, Sherri Liebo, Cisco’s vice president, global partner marketing, offered a final takeaway and call to action to the 200 Cisco partners in attendance.
Repeat: “What I say and do differently on Monday.”
Read More »
Tags: Cisco, Marketing Velocity, partner, revenue marketing, Sherri Liebo, WISDOM