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CRM Implementation is Crucial for Revenue-Generation Marketing

April 23, 2014 at 7:30 am PST

In the last blog on revenue generation marketing, I took some time to discuss how our operational implementation was working at Cisco. As part of that, I shared the four main best practices we discovered during our revenue generation marketing journey. Of course, if you missed that post, please give it a read. To sum it up, however, I believe your operations team simply has to focus on:

  • Setting a goal
  • Keeping the goal simple
  • Setting key success indicators for individuals
  • Reporting

That is the high-level look at operational implementation that we saw here at Cisco. But in this final blog on our revenue generation marketing journey, I want to dig a little deeper and talk about implementing those best practices within your customer relationship management (CRM) software and combining that with marketing automation. Read More »

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Cisco Partner Weekly Rewind – October 25, 2013

October 25, 2013 at 9:07 am PST

Partner-Weekly-Rewind-v2Every Friday, we’ll highlight the most important Cisco partner news and stories of the week, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

In her most recent blog, Sherri Liebo talked about transforming marketing from a cost center within Cisco, to a revenue generating center. By explaining the term “revenue marketing” she opens up the conversation with you on tying marketing into a measurable ROI for your bottom line.

Sherri is striving to help partners understand the changes at Cisco, and use the resources and training we have available to continue making our partnership succeed.

Be sure to join the conversation with Sherri. Read More »

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Marketing: Trading in Fluff for Buff

“Don’t spend time beating on a wall, hoping to transform it into a door.”

-- Coco Chanel  

 I love that quote by fashion maven Coco Chanel. In today’s B2B marketing world, challenges can’t be addressed using outdated marketing tactics – hoping they will magically open new opportunities along with new revenue and ROI.

Growing trends in customer buying behavior and the technology used to make purchases are driving major changes for the role of marketing. As marketers, this gives us a fantastic opportunity. We can transform from what has sometimes been seen as simply “fluff” (and what many sales executives see as a cost center) into a revenue-generating center. Read More »

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Words Of WISDOM At Cisco Marketing Velocity

As Cisco Marketing Velocity wrapped up in Cannes last week, Sherri Liebo, Cisco’s vice president, global partner marketing, offered a final takeaway and call to action to the 200 Cisco partners in attendance.

WISDOM.

Repeat: “What I say and do differently on Monday.”

Read More »

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