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Driving Business Outcomes with the Second Wave of Cloud Adoption

Do you remember when cloud services first emerged? Driving operational efficiency was the name of the game – specifically reducing IT costs. Now, as organizations continue to innovate themselves, many are expecting their cloud services to be instrumental in digitization efforts that can improve business growth and drive innovation.

A Cisco-sponsored IDC survey revealed that a second wave of cloud adoption is emerging. Companies now have higher expectations and view cloud as a way to drive innovation and revenue growth. The first wave of cloud was primarily tied to operational efficiency and that is no longer the case. This next wave of Cloud adoption is driving more EFFICIENCY, it is increasing IT SPEED and it is enabling new and DISRUPTIVE applications.

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For those companies which have been able to optimize their cloud strategies the results are extremely positive across a number of key performance indicators (or KPIs.) But there is room for improvement since only 1% of organizations are getting the most out of their cloud strategies (or have in place optimized cloud strategies).

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As private and public cloud adoption continue to increase, the opportunities for Cisco to help our customers get the most out of their cloud deployments also will continue to grow. How can companies proceed in developing a cloud strategy that will help them take advantage of this second wave of cloud innovation? And what are the business benefits of doing so?

We worked with IDC to make all this research actionable for our customers and help organizations define their own cloud strategy. The Cisco Business Cloud Advisor (BCA) framework in addition (first and foremost) to our Cloud portfolio will allow us to help you derive more value from your cloud deployments. Cisco offers innovative private/hybrid cloud solutions (build your own or as a service) and with our partner ecosystem we can help organizations embrace the cloud with confidence while accelerating deployment times and business impact.

 

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In the quest for efficiency, IT organizations have already invested in consolidation and virtualization. They next area of focus to drive efficiencies now is automation, meaning the ability to simplify and bring consistency to provisioning, improve workflows, and accelerate IT services lifecycles.  And while automation’s sweet spot may start with efficiency, its function and impact needs to continually extend and evolve beyond the data center as we expand our playing field into cloud and to the edge of the network and IoT.

When it comes to speed, it’s a matter of delivering on the needs of stakeholders (such as LOB leaders and developers) in a timely fashion to help them stay ahead of market disruptions and capitalize on new opportunities faster. This requires support for flexible consumption models to deliver new IT and business services, whether sourced internally or externally via the cloud.

And when it comes to digital disruption, the next wave of market disruption is coming from IoT applications and goes well beyond big data and enabling M2M communication. It requires a radically different shift in what we consider the traditional boundaries of IT organizations. With the right IT capabilities, information from the IoT can be turned into actions quickly, creating new and disruptive capabilities, richer and innovative experiences, and unprecedented economic opportunities.

And finally, with the considerable complexity of today’s IT environment, especially when that environment includes public cloud resources, it’s critical to ensure security is pervasive across the extended network.

So at a minimum, you need automation, support for flexible consumption models, edge/IoT applications, and security to make this combination of efficiency, speed, and disruption a reality while extracting the most value out of your cloud services.

So the question now is … where are you in the journey? Take a quick assessment to preview the possibilities and engage with our Cisco Team and our Partners to begin a much deeper conversation during a BCA workshop.

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Seeing Revenue Opportunities through the Data Forest: Monetization & Optimization Index

1I love football, especially the NFL. I grew up in Memphis — a city without a team. Oh, yes, we had WFL and USFL teams along the way. However, their owners could never convince the NFL to expand and let them in when the other leagues folded. We even hosted – though inhospitably – the once Houston Oilers for a year as their Nashville stadium was finished for the Titans. Now I am in the Boston area and am a big Patriots fan, but I watch games with any teams almost any time.

I was watching the Thursday night game the other night and saw the ad from Verizon Wireless for NFL Mobile. It’s only available from them. It reminded me that service providers are searching for new revenue opportunities as the market is undergoing a lot of change. They are seeing consolidation, new competitors and rapid technology shifts. At the same time revenues from traditional services are flattening out or, in a number of cases, starting to erode. An important challenge is determining what new services offer good growth opportunities.

There are lots of market opinions and reports that touch upon this issue. Yet, Read More »

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Get the Big Picture with Cisco Mobility IQ

We’re here in Barcelona for the opening of Mobile World Congress 2015, and the energy is palpable. I have to say I’m pretty excited myself as Cisco unveils a new way of doing business with our service provider customers: Cisco Mobility IQ. Mobility IQ changes the conversation from what the network does, to what value it can create. It provides real-time intelligence for network operations, marketing and business development across Wi-Fi, 3G and LTE networks. By giving providers visual network knowledge for driving new business, you can monetize your network in new ways.

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When I say it changes the conversation, this is not marketing hype. Over the past few months I’ve been involved in these conversations with ten pilot customers. In one example we worked with an operator to estimate the ROI on running Mobility IQ on their existing network. We looked at results over a five year period and found Read More »

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Key to Service Provider Success: Transformation Through Innovation

kelly“We are going through unprecedented change in the service provider industry – and it’s increasingly becoming a mobile and cloud-based world, with competition around every corner,” Kelly Ahuja, senior vice president of Cisco’s service provider business, told 70 international journalists during Cisco’s third annual Global Editors Conference in downtown San Jose earlier this week.

“Change is the lone constant,” he continued, “with several major trends driving dramatic impact on every player in the industry.”

Ahuja then chronicled several trends impacting the industry. The world has gone mobile, forever altering customer expectations and the rise in cloud computing is dramatically transforming telecom infrastructures, he noted. Also, he said machine-to-machine Internet of Everything (IoE) experiences are at the cusp of wide-scale proliferation in many markets and video continues to drive global IP traffic growth at a clip of 23 percent global CAGR.

Three Keys to Success: Increase Revenue, Reduce Opex, Enhance Service Agility

Each service provider faces unique geographic and competitive challenges, but according to Ahuja, they are all looking for three things from their technology solutions. “Operators want to improve their top lines,” he said. “They also need to reduce their spending, particularly Read More »

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Cisco CMX @ NRF 2014

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NRF 2014 was held last week at the Javits Centre in New York City. It’s the biggest retail event of the year where vendors show off the future of the industry to all the delegates both using inspiring key notes and exciting demos on the Expo floors.

2014 and beyond:

It wasn’t too hard to identify that there were some common themes. On Tuesday afternoon I stood on the main Expo floor and just looking around I could quickly see the industry’s top of mind phrases and buzz words popping out:

“Omni channel”,”Onmianalytics”, “Predictive”, “Insights”, “Customer science and Analytics”, “Precise Location Matters”, “Analyze Decide”, “Mobilize”, “Mobility solutions”, “Big data”, “Customer engagement”, “Adaptive offers”, “Personalized customer experience”, “Customer Experience Analytics”

We certainly are entering the era where using data, analytics and personalization is no longer just an interesting notion or “nice to have” for retail – it is now the KEY thing companies MUST do.

And a big common theme is that mobile is exploding and changing things rapidly, so retailers either need to keep up or inevitably fall behind their competitors. Read More »

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