We’ve noted it before: in-person matters for business relationships and market success. People build trust, respect and rapport by engaging with each other on a face-to-face level, allowing for nuance, body language and tone to bring conversations to life. It’s these conversations that drive business growth and raise profits.
These important in-person ties extend from colleague-to-colleague interactions to all points of contact between businesses and their customers, partners and clients. When discussing substantive content—the use of a product, qualifications for a service, the benefits of doing things a certain way—people want immediate, accessible, convenient, understandable expertise, and they want the delivery of this knowledge to feel personal.
Please register now join us on November 13th at 10:00am PT for the next installment of our retail webcast series.
Titled “Attract Shoppers and Compel Them to Buy: New Interactive Technologies to Engage Omnichannel Consumers”, this webcast will be hosted by Peggy Casey, Cisco global retail marketing manager. We will discuss how retailers can attract omnichannel shoppers to complete the sale through video and collaboration technologies,
Author’s Note: I have no kids. I have friends with kids, who used to be in diapers. The kids were in diapers, not the friends. I’ve changed a few in my day, but not nearly as many as my friends have. And yes this has some sort of relevance to this story…
In every trade show or conference there’s someone talking about Big Data. They talk about algorithms, CPUs, memory, software stacks, cabling, racks, ROI, TCO, nodes, names, federation, centralization, organization until you get “the pitch.” I’m not really interested in the pitch for why someone’s product is better than the other, I’m more interested in the “What is the Problem that you’re trying to solve?” This to me gets to the root of Big Data,or the consolidation of a set of diverse data sources with a multitude of data types for which you’re attempting to determine relationships and patterns amongst it. Phew. Got it?
Me neither, but I like to think in examples and this is where it dawned on me in the grocery store.
Recently I took a weekend trip to Sea Ranch, California, a coastal town 2.5 hours drive north of San Francisco. What was interesting (besides the great view and interesting architecture) was for three days there I had no cellular coverage on my mobile phone, but I was able to get access to the internet using Wi Fi in various locations. Being the classic connected and mobile consumer, my trip would have been much less enjoyable without some form of wireless connectivity
Cisco IBSG Retail Director Edward Westenberg recently published a paper on the impact of consumer mobility and what retailers should do to respond to the trend.
Peggy Casey, Cisco retail industry manager sat down with Edward to discuss his latest research and four areas of mobility that retailers should address:
It’s more difficult than ever for retailers to stand out from their competition. The reason: Internet-based transparency, next-day supply chains, rapid product replication, and low barriers to market entry are rapidly increasing commoditization and driving down per-unit revenues across the retail industry.
As a result, margins tighten, private-label products proliferate, brand loyalty withers, and, inevitably, industry sectors go through a process of brand consolidation. And while consumer electronics (CE) retailers are currently in the “commoditization crosshairs,” almost all retail segments have gone through the process of brand consolidation.
To help retailers overcome these challenges, the Cisco® Internet Business Solutions Group (IBSG) conducted research to study the strategic options available to CE retailers.