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Cisco Mobility IQ Ushers in New Era of Retail Engagement and Outreach

With Cisco’s cloud-hosted, analytics solution Mobility IQ, retailers and their partners can now gain invaluable insight into their customers’ “showrooming” habits, understanding more about why customers browse in-store – but buy online. This breakthrough solution is making it easier to capitalize on untapped business opportunities and create impressive customer-focused campaigns.

Wouldn’t it be great to show her your in-store item (with a price match!) for that online deal she’s browsing? With Mobility IQ, you can do it right now.


She’s here already. Now’s the time to let them know you’ll match that online price. Read More »

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Real-Time Analytics Can Make the “Last Checkout Line” a Reality—and Drive Bottom-Line Gains for Retailers

As retailers compete for consumers’ attention—and purchases—they are always looking for ways to deliver a better shopping experience that will make customers want to come back to the store, again and again. A good starting point is to eliminate some of the common frustrations of the shopping experience, such as long checkout lines.

Cisco’s new campaign on the “Museum of Lasts” shows how the Internet of Everything (IoE) will bring about the “last checkout line.” But that’s just the beginning. When retailers apply real-time analytics to the networked connection of people, process, data, and things, they not only improve store operations and customer service, but also provide the “hyper-relevant” experiences customers crave. Read More »

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The Last Checkout Line: How the Internet of Everything Can Transform the Retail Experience

Retailers are increasingly leveraging the power of the Internet of Everything (IoE) to transform traditional brick-and-mortar stores into a high-octane digital experience.

From advanced data analytics that monitor customer demand in real-time to pervasive video and cloud technologies that enable shelves to sense, customers and retailers are becoming closer than ever before.

However, there is much room for progress. Long lines remain a pain point for shoppers. Read More »

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The Hyper-Relevant Retailer: From Dark Assets to Dynamic Processes

As I was walking the aisles at the National Retail Federation “Big Show” in New York last week, I was impressed with the myriad of connected, smart solutions now available to retailers. Augmented reality, data analytics, video-enabled in-store robots and warehouse drones, you name it, it was there.

I’m just as dazzled as everyone else by these new technologies, but I believe it is important for retailers to view them within the wider context of making their organizations digital enterprises by taking action on the Internet of Everything (IoE). IoE is the networked connection of people, process, data, and things, and Cisco projects these connections to surge from 13 billion today to 50 billion by the end of the decade. With a total value of $19 trillion from 2013 to 2022, IoE is a profound market transition. Read More »

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2015 Predictions: The highest-impact IoE advancements in Retail

Co-Authored by: Shaun Kirby, CTO, Cisco Consulting Services

The IoE promises to revolutionize industries by providing access to a wealth of previously hidden information obtained from a myriad of new connected sensors fused intelligently by novel real-time analytics. Retailers have seen early success by connecting dark assets in stores, warehouses and other venues. This week at the Retail’s Big Show by the National Retail Foundation, Cisco shared specific stories about cutting edge IoE use cases in retail operations, , along with the release of a comprehensive, three-pronged research study on IoE in retail. Read More »

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