Consumers today are highly attached to mobile technology and are using it as part of their daily lives and shopping experiences. According to Nielson forty percent of mobile consumers over 18 in the U.S. now have smartphones. As these users consume bandwidth to send and retrieve content from SMS, MMS, Email, and social media apps such as Facebook, YouTube and Twitter that supports pictures and videos, they are increasingly looking to Wi Fi to improve their experience.
Are retailers offer their shopping channels (including store, web, voice and social media) to consumers, the consumers are expecting to be able to use their mobile device across all the channels whereever they are, at home, at work, and IN YOUR STORE.
As a retailer, facilitating mobility in the retail store can differentiate you from the competition, plus help you meet the soaring expectations of your customers. On the other hand, allowing access to your wireless network poses potential risks. You’ve got to ensure the security of your data, comply with PCI mandates, prevent misuse and interference, and provide consistent bandwidth for your own operations.
For help retailers address this issue, we are hosting a webcast on October 20th 10:00am Pacific Time titled
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Tags: Cisco, compliance, mobility, pci, retail, retaililng, security, wireless, wireless access point, wireless networking
Many have argued that the PCI DSS, Payment Card Industry Data Security Standard is too complex to be realistic in a real-world environment. Cisco takes the opposite stance maintaining that the principles and security standards contained within the documentation should actually be considered a minimum. The true challenge being not in the implementation but in the ongoing management – the maintenance if you will.
This show promises to layout a simplified view of the standard with real-world, practical advice where anyone can find exactly how they would apply their unique situation. We have pulled out all the stops with our story-telling and top notch guests as we have members of the standards board, networking experts and certifies QSA auditors joining us.
PCI. It’s not just for Breakfast
It’s amazing how many networks fall into the “compliance required” category. For PCI it only takes one credit card transaction to be at risk…but rather than focus on the negativity of the required audit – this topic and the maturity of the standard is actually good for ANYONE interested in protecting their data. You may have the typically binary response as to whether this show applies to you…but I think you need to give it a go. You may be surprised….the show and the Shownotes are after the jump.
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Tags: compliance, credit card, JimmyRay_Purser, pci, retail, robb boyd, security, TechWiseTV
Thinking today about mobility – cell phones, smartphones, tablets – and where and when it’ll be changing the rules of retail.
Forrester made a solid case this June that it won’t be as a transaction tool. They – and eMarketer.com – expect M-commerce to be only 7% of total E-commerce revenue by 2016, which means M-com will total only 1% of retail merchandise purchase market.
Gartner made the case this May (echoed by Forrester) that it won’t be as an electronic wallet – at least not until 2015 and beyond. Despite the fact that some 40-50 NFC-enabled smart phones will be shipped this year, the complexities of collaboration between service providers, financial institutions, retailers, and standards bodies is rendering progress slow and tortuous. (To see a preview, rewind to the past decade’s EPC-RFID efforts.)
And yet: The future of the personal communication and computing is increasingly mobile, and that means retailers are looking at a potential opportunity.
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Tags: Cisco, m-commerce, mobile, mobility, retail, retailer, shopping
When most people think about Payment Card Industry security, they think of architecture designs and security standards documents to help merchants protect cardholder data.
As the Cisco retail team worked on our Cisco solution for PCI DSS 2.0, we decided to combine the Science of Compliance (Cisco solution and the Validated Design Guide) with the Art of Compliance, a series of artistic work interpreting security in a new light.
Working with Adam Hagen, Cisco Global Integrated Marketing Communications Manager, Cisco worked with a series of artists in multiple disciplines including paint, digital, sculpture and video, and asked them to interpret security through their eyes.
The result is a series of artwork, some of which are incorporated into the Cisco PCI DSS 2.0 Design Guide, plus an online gallery is located on http://www.cisco.com/go/pci2art and on Cisco Retail Flickr
The artwork will be on display at the Payment Card Industry Council North America Community meeting September 20-22 in Scottsdale Arizona as part of Cisco and our partners HyTrust, VCE and RSA sponsorship of the event.
To learn more about some of the artists and their interpretation, we filmed some of the artists with their creations while it was installed in the Cisco San Jose campus for a limited run.
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Tags: Art of Compliance, Cisco, design guide, payment card industry, pci, retail, retailing, security
The sight of Crayola crayons stacked high to fly at the local mass merchant brought these back-to-school thoughts to mind.
Colleague Dr. Jeff Loucks and I surveyed US consumers this past spring regarding their confidence – or lack thereof – in using consumer electronics devices and content services.
No surprise that we found a cluster of early adopters, a male-dominant group of device-loving consumers of all forms of bits and bytes.
What was surprising – at least at first glance – was the discovery of a group that we might call “learners” that is more than twice the size of the early adoption group.
The “learner” group was no stranger to technology: No Luddites among the Learners. What distinguished them was that they didn’t know how to do all the things they might like to do and wanted to learn more.
This suggests they would respond with enthusiasm – and more importantly, with Visa and MasterCards – to the brand that was willing to invest in their education.
Consider for a moment: Pew Research estimates that 21% of American adults search online for product information on a typical day. That’s about 49 million persons. Consider that comScore estimated that last year there were six million Internet searches for dining recipes – every day.
Combine this research with the Pew and comScore numbers, and a sharp-edged hypothesis begins to emerge:
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Tags: education, learning, online shopping, retail, retailing