I am still pleasantly surprised that the title of this show “Intelligent Switches Come out of the Closet” has not been yanked by our censors. The show is a good one of course, and double entendre aside, this notion of moving out of the switching closet and putting switch resources right at a critical point of entry is exactly what we are talking about. This is another of our three shows taped at CiscoLive in London, the Borderless team released a new line of ‘compact switches’ purpose-built for a very unique environment.
You can watch the full show by clicking here (this link will take you into our virtual environment which does require registration the first time you go…nice thing is you only have to do this once and you can poke around to see the rest of our content).
This past week I had to take care of a broken windshield of my car, dealing with both the insurance company and the window repair shop over the weekend. For most people the thought of dealing with insurance and auto repair is probably not a retail experience one looks forward to, but it worked out well for me, and got me to think what what made it a good experience, and it really comes down to a few key points during the shopping journey.
My entire customer journey started with a phone call to the insurance call center to file the claim, I was routed to the glass claim center, where they took my information and verfied my identity, then connected me with the glass company and set up the appointment for the replacment. I went to the glass shop and had the glass replaced over the weekend, and was on my way. So what made it a good experience?
I was reading an article recently about what auditors really think about the security and compliance requirements that they test for when doing a PCI DSS compliance audit. I was more than a little surprised to read that over 60% of the 505 auditors in the study referenced said the organizations they audit don’t believe compliance improves their data security effectiveness. I’m a bit perplexed by that. After all, there are only 12 requirements in the PCS DSS specification, and they seem pretty straightforward and simple to me. Read More »
Facebook, Twitter, Groupon – Social media sites grab the headlines as their valuations continue to skyrocket based on the perception that these sites significantly influence how we work, play, and shop today. But how influential are they, really?
We know about Facebook and what a HUGE country its participants could now form; its growth continues unabated. More people spending more time on games, vacation pictures, and stalking former flames.
Twitter is truly a new media outlet with fast-breaking, world-changing news being tweeted 24x7. Look at how Twitter helped to bring down an entrenched dictator in power for over 40 years in Egypt to get a sense of what unfettered access to information can do – even if it is only 140 characters at a time. In its less world-changing form it is also a source of ongoing banality that can numb even the most avid tweeter.
And Groupon – yes Groupon continues to grow quickly as well. With its most recent foray into China the company is in 43 countries and has 51M subscribers (source: Economist) but with other group coupon sites springing up like weeds in springtime, its competitive advantage has been severely eroded. The concept has, however, changed shopping in ways that weren’t even anticipated only three years ago.
So what’s a retailer to do? And perhaps, more importantly, how can retailers make money in social media?
The food truck industry has grown quite significantly as chefs and entrepreneurs look for new ways to reach customers without heavy capital investments. With television shows like Food Network’s Great Food Truck Race, and streamlined permitting processes in many cities, mobile food retailing has been popping up all over the San Francisco area where I live.
“Curry Up” Trucks in San Francisco Bay Area displaying social media information
One of the the interesting things in common with the food trucks is that they are all using social media, especially Twitter and Facebook, to reach out and interact with customers, and there are three reasons why.