Ever had a customer who hesitates to buy a dress because she worries she’ll never find the right accessories to tie the look together? Or because she’s just not sure it’ll pass the boyfriend test? Too often such customers leave empty-handed, promising to come back with the man and/or potential shoes and jewelry in tow so she can decide.
Sometimes she comes back. Usually she doesn’t.
That doesn’t have to happen anymore, and retailers have technology to thank for it.
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Tags: Cisco Cius, Cius, collaboration, retail, shopping experience, technology in stores
We are excited to showcase our latest retail video case study with Sport Chalet, a chain of 54 stores in four western states. California, Nevada, Arizona, Utah, plus an online store, www.sportchalet.com.
In this video Craig Levra, Chairman and CEO and Ted Jackson, Vice President of information technology and CIO of Sport Chalet discusses the importance of customer experience to Sport Chalet. The video overviews how technology is an enabler to help their current and future business needs.
With their partnership with Cisco, Sport Chalet leverages technologies such as the network, data center and collaboration at headquarters and the stores to help run their business faster, enable their employees to put customers first and drive growth for the business.
For more information on how Cisco helps address retailers IT and business needs, please visit http://www.cisco.com/go/retail
Tags: Borderless Networks, Cisco, Cius, collaboration, retail, Sport Chalet, sporting goods
Consider me a weekend warrior of the DIY home-improvement world. My projects are likely laughable (in scope and outcome) in the eyes of the professionals, but if that’s the case, they’re not invited to my next barbeque. So there.
Granted, I sometimes experience delusions of grandeur as I envision transforming my fixer-upper into a quaint Sunset magazine-worthy before/after feature. Norm Abram will never worry about me usurping his reputation, but I like fixing things when they break and looking at something I’ve improved and knowing I did it.
I can swing a hammer and even use a tile saw, but most projects involve a lot of learning and asking questions along the way. Sometimes that’s a bit of a process – finding the answers I need or the people who have them. Read More »
Tags: collaboration, Customer Care, customer collaboration, customer service, jabber, mobility, Presence, retail, store of the future, video
The conference call buzz of past weeks confirms that one of the retail tech topics du jour is the quest for a “mobility strategy.”
Requests from good retailers. Meetings with smart folks hard at work identifying use models and value-creation plays for both associates and consumers.
No question that it’s important.
But every retailer should be asking how important – especially consumer mobility. Especially in today’s world of cross-channel shopping.
Let’s look at the numbers.
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Tags: Catch ‘Em and Keep ‘Em, Cisco, cross-channel shopping, interactive shopping screens, Jon Stine, mobile shopping, mobility in retail, multi-channel retailing, retail, retailing, Smartphones, tablets in shopping
Thank you to everyone who visited the Cisco NRF booth last month. We had a huge of amount traffic and a number of exciting demonstrations plus the announcement of our “Catch Em and Keep Em” consumer research study. We also shot a number of videos from the show floor which I hope you all enjoy.
We announced the new Catch Em and Keep Em consumer research on how retailers can attract and retain channel hopping shoppers. The research is now avialable for download here
Jon Stine and Lisa Fretwell from Cisco IBSG talks about the new research released at NRF 2012. For more research information visit IBSG’s landing page for NRF 2012 or read Lisa Fretwell’s blog http://blogs.cisco.com/?p=57436
Other demonstrations include: Read More »
Tags: Cisco, Cisco Interactive Services, Cius, ISR, National Retail Federation Convention, NRF, retail, retailing, StyleMe