I recently went to New York for the National Retail Federation Conference and I took a picture of all the devices (excluding my laptop) that I carried with me for use at the hotel, in the booth, and while I was at 30,000 ft.
As I think back about working with multiple devices (both issued to me and owned by me) during the week, here are some areas that impacted IT.
I was at a technology conference in London late last year, and the topic was mobility – and, inevitably, BYOD: bring your own device.
The mobility evangelists (and they dominated the four-person panel) waxed poetic as to all the fabulous things that iPhone- and Android-armed employees could bring to the business. Rich content! Social networking! Collaboration! Meeting each other for lunch!
Then a grouchy American analyst walked to the podium, and growled two words: “Data Security.”
And silence fell like a thick blanket over the room.
BYOD is one of technology’s topics du jour, an issue that will create a few tons of PowerPoint and a fresh revenue line for consulting firms in the next 18-24 months.
Cynicism aside, it’s a very important issue – and not just for ICT shops. And, it’s an issue that will be easily misunderstood.
Yes, BYOD is about data security. Yes, there’s a need for hard and high corporate security walls. Clearly-stated rules. And devout attention to PCI.
But beyond that, let’s pause and reflect.
BYOD is not about the devices. The devices will continue to evolve at Moore’s Law speed, and the stuff the kids are bringing into the office today will be obsolete by the time your new policies reach the governance committee.
Truth be told, BYOD is about the big tech-driven generational change in expectations and behavior. It’s about the new normal of life with the Internet. Life in the Internet.
It’s about Millennials who use technology like I use a knife and fork. It’s about a tsunami wave flooding every phase of business life – from the headquarters office to the distribution center to the store.
And this tsunami will not just touch devices. It will drive change in the cloud content that employees will use. It will drive change in their willingness to sit in cubes (versus do the work at home or at Starbucks or wherever there’s a fast wireless pipe). It will drive change in their expectations for interaction and participation, for education and training.
It will even touch the glowing third rail of data security. (As this is the generation of Wiki-Leaks and unbridled transparency on Facebook.)
This week I am delighted to once again be in the city that never sleeps: New York. In addition to enjoying the shopping and dining of New York, I am excited to be attending this year’s 101st National Retail Federation Convention & Expo (NRF). With over 22,000 retail professionals from 82 countries attending to discuss the industry’s most critical topics, this year’s NRF promises to be full of innovations that will seamlessly integrate technology into everyday shopping.
As a woman who loves fashion, I am particularly excited by the NRF demonstration of Cisco’s StyleMe, a virtual fashion mirror that would allow me to explore the store’s inventory database to find what I want, virtually try it on, and accessorize. While creating my outfit I can also capture images to send for approval by my personal fashionistas -- my daughters.
Using stores as showrooms for online purchases is the “new normal” for today’s tech- and Internet-savvy shoppers. So how do retailers “catch” these channel-hopping customers and “keep” them buying within their own brand?
The Cisco Internet Business Solutions Group (IBSG) believes retailers can increase sales both in stores and online by creating “mashops” that combine immersive online content with engaging in-store experiences. This idea is backed up by Cisco IBSG’s latest research, which revealed that digital content has reached a new level of influence.
Surprisingly, shoppers now prefer online sources to people when making buying decisions. Read More »