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Targeting video content to your shoppers – A lesson from DC Shoes

Two days ago, DC Shoes, retailer of footwear & gear for Extreme Sports,  released the latest of their GYMKHANA video series, titled “DC and Ken Block present Gymkhana FIVE: Ultimate Urban Playground; San Francisco.”    This video broke all the records from their previous videos, currently achieving 14 million views in its first four days.

Gymkhana is a form of motorsport where drivers  a preset course featuring obstacles such as tires, cones and barrels in timing/speed competition.  DC shoes CEO, Ken Block is their president, chief brand ambassor and an accomplished rallycross racer. 

Some interesting facts about the DC Ken Block Gymkhana Project’s marketing effectiveness

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In Between the Numbers: Renting Prosperity – A New Value Proposition

June 25, 2012 at 8:37 am PST

Have been thinking about the retail implications of an early May article in the Wall Street Journal.

“Renting Prosperity” (by Daniel Gross, May 5) spoke to the growing trend of rental – and not just in the traditional housing or automotive markets.  Numerous other rental business have emerged in recent years, from the Zipcar car-sharing plan to the Chegg.com college textbook service to the one million customers who have used Rent the Runway’s frock-and-accessory services.

The obvious implication for retail is all about new business models.  A number of traditional brick-and-mortar players are now testing the waters.  We’re aware of initiatives in which purveyors of hard goods are renting clothes washing machines by the load and high-end consumers of electronics are leasing home theatre set-ups and even iPads – along with monthly subscriptions, say, to Netflix. 

But the lessons of the rental trend go deeper than simply a new business model. 

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Join Cisco private sector industries at Cisco Live! next week

Welcome to my first blog as Cisco Senior Director, Financial Services, Manufacturing, and Retail Marketing.  On Monday, June 11th I will join thousands of our customers from across the world as we gather in San Diego to work and learn together at Cisco Live!

Many of our customers come to Cisco Live to learn about the latest IT and network innovations.  This year, you can not only see the latest IT innovations around networking, data center, collaboration, video, and cloud, but you can also learn about, discuss and experience solutions purpose-built for industry based on those platforms.  See how they can help you transform your business processes in ways you never managed to deliver greater productivity, operational efficiency, and customer service.  Here’s a list of must-see industry-focused topics that you may want to join.  I hope to see you there.

Keynote session June 14th 12:30pm Pacific Time

GENSK-4356 The Future of the Enterprise Network in the Post-PC Era

Rob Soderbery -- Senior Vice President, Enterprise Networking Group, Cisco

Join Rob Soderbery, SVP for Cisco’s Enterprise Networking Group, for a discussion about how Cisco is driving innovation across its core portfolio of Catalyst switching, access routing and wireless networking technologies that will help you navigate these transitions. Soderbery will demonstrate how Cisco solutions come together so you can deliver a secure and uncompromised user experience to your customers, partners and employees

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Join Cisco on June 14th for retail webcast “Get in on the Gold Rush: Best Practices for Global E-Commerce”

According to the US Department of Commerce’s latest figures, Eccomerce sales in Q1 2012 is estimated to be at $53.2 billion, reprenting 4.9 percent of total US retail sales.  Recent news from Asia Pacific (Video interview by of Michael Zung, senior VP and MD, digital at Bite Communications from ClickZ Asia) and Middle East (Article by Nancy Messieh on NextWeb) all indicate growing E-commerce sales and projections.

With global e-commerce estimated to reach $1.4 trillion by 2015, crossing borders online is a clear path to faster growth.

Joanne Bethlahmy, director of retail with Cisco Internet Business Solutions Group will be hosting a webcast on Best Practices for Global E-Commerce where she will be discussing:

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Reshaping Retail with Mobility

It’s no secret that people are forming personal attachments to their iPhones, Android phones, and other “smartphone” devices.

In fact, in a recent Pew Research Center study, respondents used adjectives such as “awesome,” “great,” “essential,” “indispensable,” “good,” and “excellent” to describe how they feel about their treasured mobile devices.

This love affair is driving skyrocketing sales of smartphones: by 2015, eMarketer estimates that 58 percent of all mobile users in the United States (149 million people) will own smartphones, while in the European Union, more than 50 percent will own them by 2014. Read More »

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