When was the last time you sifted through the pile of coupons and special offers that fill your mailbox each day? Extreme “couponers” aside, most of us rely more on the daily coupons we receive via email from online sites, rather than the thousands that end up in our recycling bin each month.
Today, technology has influenced the purchase decision, and buyers are bringing their own technology – smartphones and mobile devices – on their shopping excursions. In a world where 74% of smartphone owners use their mobile phones to get real-time location-based information, retailers need to harness the power of the loyal customers and market to those consumers in real-time.
Cisco’s partnership with SAP for a new Retail Mobility Solution offers a unique business-to-consumer shopping experience that brings real-time and location-based deals to shoppers and allows businesses to improve customer service and more accurately track ROI. Supporting the solution, Cisco’s Context Aware Services, Cisco’s Mobility Services Engine (MSE) and Cisco Prime Network Management with SAP’s Precision Retail Application (Apollo), optimize the in-store experience for consumers and retail decision makers. This mobility retail solution leverages the indoor-location and analytic capabilities of the Cisco Connected Mobile Experience platform to drive a premium consumer experience, allowing shoppers to make quick decisions and receive instant discounts on their mobile devices to put towards their purchases.
All the players in the U.S. retail ecosystem today—mall developers, retailers, vending operators, and consumer product manufacturers—are facing key demographic, economic, and technological changes. The “new normal” world of retailing is challenging retail players to reverse vacancy rates and sales declines, create enhanced customer experiences, reduce labor and construction costs, deepen brand differentiation, optimize small urban formats, and justify investment in innovation.
In the midst of these challenges, three emerging, technology-enabled, self-service retail trends offer the glimmer of a new opportunity.
The world is going mobile--have you seen those stats? In fact, you probably have some wireless infrastructure deployed in your business.
Have you always imagined getting more out of your Wi-Fi? Do you ever wonder if you can generate some revenue off of your enterprise infrastructure? Well do we have a treat for you! This Thursday, November 15th at 10AM PST, we have an awesome webinar where we’ll discuss how you can leverage wireless technologies to help you more effectively engage and better understand your customers. What’s more, we’ll be going over actual customer stories of how they used these technologies and what they got out of it. Sound good to you? Click on the image to register.
There will also be an opportunity for Q&A. Overall, we’ll cover:
How the new technology innovations are helping to enable today’s connected lifestyle
How your existing wireless network can accommodate these trends and become a tool to generate new revenue
How enterprises and service providers are deploying and benefiting from this technology
We’ve noted it before: in-person matters for business relationships and market success. People build trust, respect and rapport by engaging with each other on a face-to-face level, allowing for nuance, body language and tone to bring conversations to life. It’s these conversations that drive business growth and raise profits.
These important in-person ties extend from colleague-to-colleague interactions to all points of contact between businesses and their customers, partners and clients. When discussing substantive content—the use of a product, qualifications for a service, the benefits of doing things a certain way—people want immediate, accessible, convenient, understandable expertise, and they want the delivery of this knowledge to feel personal.
Please register now join us on November 13th at 10:00am PT for the next installment of our retail webcast series.
Titled “Attract Shoppers and Compel Them to Buy: New Interactive Technologies to Engage Omnichannel Consumers”, this webcast will be hosted by Peggy Casey, Cisco global retail marketing manager. We will discuss how retailers can attract omnichannel shoppers to complete the sale through video and collaboration technologies,