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Cisco NRF 2013 First Look – New Research announcement at Big Idea Session

Welcome to the first in a series of previews of what Cisco will be showing at National Retail Federation Convention and Expo  2013, January 14-15 in New York City.

Cisco released  Catch Them and Keep Em retail research this past January at NRF 2012 .

For NRF 2013 and we conducted surveys in multiple countries for our next release of consumer research.

Jon Stine, director of Cisco IBSG  and Lisa Fretwell, senior director of Cisco IBSG will be presenting the  results at NRF  Big Idea session on Monday, January 14, 2013 at 9:15 – 10:00 a.m at Room 3D04, EXPO Hall, Level 3

Here is some information about the new research:

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Join Cisco at NRF 2013

We just launched the Cisco at NRF 2013 website.

Cisco will be at the National Retail Federation (NRF) Convention and Expo 2013 in New York City from January 14-15, 2013.

I’d like to invite you to come visit the Cisco booth #252 to see live demonstrations of Cisco’s new innovative solutions for retail including:

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Cisco and SAP Collaborate to Offer a New Shopping Experience at Retailers

When was the last time you sifted through the pile of coupons and special offers that fill your mailbox each day? Extreme “couponers” aside, most of us rely more on the daily coupons we receive via email from online sites, rather than the thousands that end up in our recycling bin each month.

Today, technology has influenced the purchase decision, and buyers are bringing their own technology – smartphones and mobile devices – on their shopping excursions. In a world where 74% of smartphone owners use their mobile phones to get real-time location-based information, retailers need to harness the power of the loyal customers and market to those consumers in real-time.

Cisco’s partnership with SAP for a new Retail Mobility Solution offers a unique business-to-consumer shopping experience that brings real-time and location-based deals to shoppers and allows businesses to improve customer service and more accurately track ROI. Supporting the solution, Cisco’s Context Aware Services, Cisco’s Mobility Services Engine (MSE) and Cisco Prime Network Management with SAP’s Precision Retail Application (Apollo), optimize the in-store experience for consumers and retail decision makers. This mobility retail solution leverages the indoor-location and analytic capabilities of the Cisco Connected Mobile Experience platform to drive a premium consumer experience, allowing shoppers to make quick decisions and receive instant discounts on their mobile devices to put towards their purchases.

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Digital Malls: The Next Generation of Self-Service Shopping

All the players in the U.S. retail ecosystem today—mall developers, retailers, vending operators, and consumer product manufacturers—are facing key demographic, economic, and technological changes. The “new normal” world of retailing is challenging retail players to reverse vacancy rates and sales declines, create enhanced customer experiences, reduce labor and construction costs, deepen brand differentiation, optimize small urban formats, and justify investment in innovation.

In the midst of these challenges, three emerging, technology-enabled, self-service retail trends offer the glimmer of a new opportunity.

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[Don't Miss This] Webinar Thursday: Remember Remember the 15th of November #ConnectedMobile

The world is going mobile--have you seen those stats? In fact, you probably have some wireless infrastructure deployed in your business.

Have you always imagined getting more out of your Wi-Fi? Do you ever wonder if you can generate some revenue off of your enterprise infrastructure? Well do we have a treat for you! This Thursday, November 15th at 10AM PST, we have an awesome webinar where we’ll discuss how you can leverage wireless technologies to help you more effectively engage and better understand your customers.  What’s more, we’ll be going over actual customer stories of how they used these technologies and what they got out of it.  Sound good to you? Click on the image to register.

There will also be an opportunity for Q&A.  Overall, we’ll cover:

  • How the new technology innovations are helping to enable today’s connected lifestyle
  • How your existing wireless network can accommodate these trends and become a tool to generate new revenue
  • How enterprises and service providers are deploying and benefiting from this technology

What’re you waiting for? Register today!

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