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[Don't Miss This] Webinar Thursday: Remember Remember the 15th of November #ConnectedMobile

The world is going mobile--have you seen those stats? In fact, you probably have some wireless infrastructure deployed in your business.

Have you always imagined getting more out of your Wi-Fi? Do you ever wonder if you can generate some revenue off of your enterprise infrastructure? Well do we have a treat for you! This Thursday, November 15th at 10AM PST, we have an awesome webinar where we’ll discuss how you can leverage wireless technologies to help you more effectively engage and better understand your customers.  What’s more, we’ll be going over actual customer stories of how they used these technologies and what they got out of it.  Sound good to you? Click on the image to register.

There will also be an opportunity for Q&A.  Overall, we’ll cover:

  • How the new technology innovations are helping to enable today’s connected lifestyle
  • How your existing wireless network can accommodate these trends and become a tool to generate new revenue
  • How enterprises and service providers are deploying and benefiting from this technology

What’re you waiting for? Register today!

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The Power of “In Person” for Customer Relations

We’ve noted it before: in-person matters for business relationships and market success. People build trust, respect and rapport by engaging with each other on a face-to-face level, allowing for nuance, body language and tone to bring conversations to life. It’s these conversations that drive business growth and raise profits.

These important in-person ties extend from colleague-to-colleague interactions to all points of contact between businesses and their customers, partners and clients. When discussing substantive content—the use of a product, qualifications for a service, the benefits of doing things a certain way—people want immediate, accessible, convenient, understandable expertise, and they want the delivery of this knowledge to feel personal.

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Join Cisco on November 13th for webcast on interactive technologies to engage omnichannel consumers

Please register now join us on November 13th at 10:00am PT for the next installment of our retail webcast series.

Titled “Attract Shoppers and Compel Them to Buy: New Interactive Technologies to Engage Omnichannel Consumers”, this webcast will be hosted by Peggy Casey, Cisco global retail marketing manager. We will discuss how retailers can attract omnichannel shoppers to complete the sale through video and collaboration technologies,

In this webcast, you will learn how to: Read More »

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What the Supermarket taught me about Big Data

October 25, 2012 at 12:52 pm PST

Author’s Note:  I have no kids.  I have friends with kids, who used to be in diapers.  The kids were in diapers, not the friends.  I’ve changed a few in my day, but not nearly as many as my friends have. And yes this has some sort of relevance to this story…

 

In every trade show or conference there’s someone talking about Big Data.  They talk about algorithms, CPUs, memory, software stacks, cabling, racks, ROI, TCO, nodes, names, federation, centralization, organization until you get “the pitch.”  I’m not really interested in the pitch for why someone’s product is better than the other, I’m more interested in the “What is the Problem that you’re trying to solve?”  This to me gets to the root of Big Data,or  the consolidation of a set of diverse data sources with a multitude of data types for which you’re attempting to determine relationships and patterns amongst it. Phew. Got it?

Me neither, but I like to think in examples and this is where it dawned on me in the grocery store.

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Importance of Mobility to Consumers and Recommendation for Retailers

Recently I took a weekend trip to Sea Ranch, California, a coastal town 2.5 hours drive north of San Francisco.  What was interesting (besides the great view and interesting architecture) was for three days there I had no cellular coverage on my mobile phone, but I was able to get access to the internet using Wi Fi in various locations.  Being the classic connected and mobile consumer, my trip would have been much less enjoyable without some form of wireless connectivity :-)

Cisco IBSG Retail Director Edward Westenberg recently published a paper on the impact of consumer mobility and what retailers should do to respond to the trend.

Peggy Casey, Cisco retail industry manager sat down with Edward to discuss his latest research and four areas of mobility that retailers should address:

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