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Reflections from the Floor at NRF 2013

panoramaAfter a long day of showing the Cisco BYOD Smart Solution and Cisco Connected Mobile Experiences solutions at the 2013 National Retail Federation (NRF) trade show, I am waiting for a colleague to meet me for a well-deserved dinner. I had many, and yes there were MANY, conversations with Retail IT professionals,  and nearly every conversation I had seemed to revolve around the same two problems:

  1. How do I allow employees and / or customers to access the network when I don’t have dedicated local IT support?
  2. How do I give up the control and make sure my security and compliance requirements are met?

We know almost all organizations are struggling with BYOD, but it’s now clear that the lack of local IT support adds a new dimension to the problem. With the increased adoption of mobility, there’s also the added complexity of security and compliance, and with all the connected consumers walking around, it’s becoming a growing concern in the retail space. Retail organizations want to take advantage of the promise that leveraging Wi-Fi access to engage with employees and customers, but fear the management and security of such services.

Fortunately, Cisco is addressing both these issues with its mobility solutions.

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Cisco at NRF 2013 – Great Day One and More Excitement Today

We’re well into a great second day at NRF 2013! The Cisco team had a great day one on the show floor; our demos were in full swing, and we were happy to welcome new and old faces alike to booth #252. Our demos really seemed to resonate with retailers looking for innovative mobility solutions, ways to connect with their customers via remote experts, and new shopping experiences.

Kenneth and I enjoyed being in the middle of all the excitement, gathering insights from the day and discussing tips and trends with the industry’s finest. Check out a few of our photos below and be sure to click on them for preview videos of our demos. We’ll be sharing more in our next post!

Interior Inspirer Demo http://www.youtube.com/watch?v=aXv3sbfN-a4

Interior Inspirer Demo -- Click Photo to Watch a Preview about the Demo!

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Retailers Must ‘Catch and Keep’ Today’s Demanding Digital Shoppers

Retailers are entering a new era of consumer shopping behavior fueled by the digital world in which we live. The explosion of digital content has major implications for retailers across all of the channels through which they offer products and services.

In fact, a new study just released by the Cisco Internet Business Solutions Group (IBSG) reveals that web-based digital content is now the most powerful influence on buying decisions for shoppers across all retail channels. The study surveyed 5,000 shoppers across five countries: the United States, United Kingdom, Brazil, Mexico, and China.

The study’s results highlight the need for retailers to “catch and keep” today’s consumers, who now effortlessly “mash-up” digital and physical shopping. At this week’s National Retail Federation (NRF) Convention & Expo, Cisco will explain how retailers can take advantage of this evolution in consumer shopping behavior.

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Cisco NRF 2013 – Visit Cisco’s Booth #252 and Attend Cisco’s Big Ideas Sessions

The Expo for NRF 2013 -- Retail’s Big Show -- starts Monday 1/14 and runs through Tuesday 1/15 in New York City at the Jacob K. Javits Convention Center.

Watch this video to learn more about the events and activities Cisco has planned at NRF 2013.

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Cisco NRF 2013 – Preview of Store-in-a-Box – Cisco Lean Retail Approach Demonstration

This is our sixth preview of what Cisco will be showcasing at the 102nd National Retail Federation Convention and Expo on January 14 and 15, 2013 in New York City.

Today’s retail stores need be more technology enabled than ever before supporting new generation of shoppers that expect a convergence of physical and digital experiences.  Today’s retail information technology teams need to enable mobility, cloud computing and video technologies to create a create a compelling shopping environment.

In our store in a box demonstration, we will demonstrate how Cisco can help you consolidate in-store servers to increases business agility and reduce operating costs. In our simulated in-store environment, we will demonstrate how we can support in a single chassis: routing, switching, a virtualized point-of-sale application on unified computing, unified workspace for store reporting, physical security with video surveillance and in store wireless access.

With this lean and agile platform, retailers can support today and tomorrow’s technology needs in a cost effective manner.

Please watch this video about the Store-in-a-Box demonstration and then mark your calendar to join us at Cisco Booth #252 at NRF 2013.

I look forward to seeing you there!

 

 

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