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Cisco NRF 2013 — Cisco Remote Expert Smart Solution for Retail Demonstration

January 30, 2013 at 9:46 am PST

“Great show!” That’s what we’ve been hearing from retailers who visited Cisco’s booth and attended our Big Ideas Sessions at NRF 2013.

I led the demonstration of the Cisco Remote Expert Smart Solution for Retail in our booth. This solution transforms how you connect and interact with your customers. It offers a superior video and collaboration experience between shoppers and remote experts from any location within your store. It can help you entice shoppers to buy and more easily up-sell additional products and services while improving customer service.

Our retail customers were engaged and excited by this demo. Every time a live video call was placed to our Remote Expert in the booth, they immediately began discussing how this solution could be applied in their store environments to enhance the customer experience and train employees. Multiple customers returned to the demo several times, each time bringing different colleagues to re-experience the demo and discuss options for deploying it in their stores.

Visit our recently launched Cisco Remote Expert Smart Solution for Retail at  www.cisco.com/go/retail-remoteexpert for more information:

Read more about the solution in our brochure.

Watch the video of our NRF demonstration and share it with your colleagues:

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Building Trust in the Expanding World of Big Data Retailing

These days, the generation of data has become almost as constant as breathing. With every click or swipe, today’s mobile, hyperconnected consumers exhale an ever-expanding trail of digital details, revealing troves of information about their wants, needs, interests, well-being, and aspirations.

All of that data offers great promise for retailers looking to know their customers in deep, new ways in order to provide carefully targeted products and services. But it is also a source of headaches. Those same retailers are wrestling with a complex new realm of Big Data analytics, where a deluge of information from new sources like video, mobile, and social media threatens to swamp their capacity for processing. That is, if they can properly access those new data streams in the first place.

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Reflections from the Floor at NRF 2013

panoramaAfter a long day of showing the Cisco BYOD Smart Solution and Cisco Connected Mobile Experiences solutions at the 2013 National Retail Federation (NRF) trade show, I am waiting for a colleague to meet me for a well-deserved dinner. I had many, and yes there were MANY, conversations with Retail IT professionals,  and nearly every conversation I had seemed to revolve around the same two problems:

  1. How do I allow employees and / or customers to access the network when I don’t have dedicated local IT support?
  2. How do I give up the control and make sure my security and compliance requirements are met?

We know almost all organizations are struggling with BYOD, but it’s now clear that the lack of local IT support adds a new dimension to the problem. With the increased adoption of mobility, there’s also the added complexity of security and compliance, and with all the connected consumers walking around, it’s becoming a growing concern in the retail space. Retail organizations want to take advantage of the promise that leveraging Wi-Fi access to engage with employees and customers, but fear the management and security of such services.

Fortunately, Cisco is addressing both these issues with its mobility solutions.

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Cisco at NRF 2013 – Great Day One and More Excitement Today

We’re well into a great second day at NRF 2013! The Cisco team had a great day one on the show floor; our demos were in full swing, and we were happy to welcome new and old faces alike to booth #252. Our demos really seemed to resonate with retailers looking for innovative mobility solutions, ways to connect with their customers via remote experts, and new shopping experiences.

Kenneth and I enjoyed being in the middle of all the excitement, gathering insights from the day and discussing tips and trends with the industry’s finest. Check out a few of our photos below and be sure to click on them for preview videos of our demos. We’ll be sharing more in our next post!

Interior Inspirer Demo http://www.youtube.com/watch?v=aXv3sbfN-a4

Interior Inspirer Demo -- Click Photo to Watch a Preview about the Demo!

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Retailers Must ‘Catch and Keep’ Today’s Demanding Digital Shoppers

Retailers are entering a new era of consumer shopping behavior fueled by the digital world in which we live. The explosion of digital content has major implications for retailers across all of the channels through which they offer products and services.

In fact, a new study just released by the Cisco Internet Business Solutions Group (IBSG) reveals that web-based digital content is now the most powerful influence on buying decisions for shoppers across all retail channels. The study surveyed 5,000 shoppers across five countries: the United States, United Kingdom, Brazil, Mexico, and China.

The study’s results highlight the need for retailers to “catch and keep” today’s consumers, who now effortlessly “mash-up” digital and physical shopping. At this week’s National Retail Federation (NRF) Convention & Expo, Cisco will explain how retailers can take advantage of this evolution in consumer shopping behavior.

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