This is our second preview of what Cisco will be showcasing at the 102nd National Retail Federation Convention and Expo on January 14 and 15, 2013 in New York City.
At the Cisco booth, I will be hosting demonstrations of “Interior Inspirer” for inspirational living, a new interactive experience that guides shoppers in transforming the home furnishing shopping experience with the click of a tablet. Interior Inspirer creates in-store theatre and supports engaging customer experiences that entice your shoppers to buy now and buy more.
Please watch this video about the Interior Inspirer demonstration and then mark your calendar to join us at Cisco Booth #252 at NRF 2013. I look forward to seeing you there!
For NRF 2013 and we conducted surveys in multiple countries for our next release of consumer research.
Jon Stine, director of Cisco IBSG and Lisa Fretwell, senior director of Cisco IBSG will be presenting the results at NRF Big Idea session on Monday, January 14, 2013 at 9:15 – 10:00 a.m at Room 3D04, EXPO Hall, Level 3
When was the last time you sifted through the pile of coupons and special offers that fill your mailbox each day? Extreme “couponers” aside, most of us rely more on the daily coupons we receive via email from online sites, rather than the thousands that end up in our recycling bin each month.
Today, technology has influenced the purchase decision, and buyers are bringing their own technology – smartphones and mobile devices – on their shopping excursions. In a world where 74% of smartphone owners use their mobile phones to get real-time location-based information, retailers need to harness the power of the loyal customers and market to those consumers in real-time.
Cisco’s partnership with SAP for a new Retail Mobility Solution offers a unique business-to-consumer shopping experience that brings real-time and location-based deals to shoppers and allows businesses to improve customer service and more accurately track ROI. Supporting the solution, Cisco’s Context Aware Services, Cisco’s Mobility Services Engine (MSE) and Cisco Prime Network Management with SAP’s Precision Retail Application (Apollo), optimize the in-store experience for consumers and retail decision makers. This mobility retail solution leverages the indoor-location and analytic capabilities of the Cisco Connected Mobile Experience platform to drive a premium consumer experience, allowing shoppers to make quick decisions and receive instant discounts on their mobile devices to put towards their purchases.
All the players in the U.S. retail ecosystem today—mall developers, retailers, vending operators, and consumer product manufacturers—are facing key demographic, economic, and technological changes. The “new normal” world of retailing is challenging retail players to reverse vacancy rates and sales declines, create enhanced customer experiences, reduce labor and construction costs, deepen brand differentiation, optimize small urban formats, and justify investment in innovation.
In the midst of these challenges, three emerging, technology-enabled, self-service retail trends offer the glimmer of a new opportunity.