The conference call buzz of past weeks confirms that one of the retail tech topics du jour is the quest for a “mobility strategy.”
Requests from good retailers. Meetings with smart folks hard at work identifying use models and value-creation plays for both associates and consumers.
No question that it’s important.
But every retailer should be asking how important – especially consumer mobility. Especially in today’s world of cross-channel shopping.
Let’s look at the numbers.
Read More »
Tags: Catch ‘Em and Keep ‘Em, Cisco, cross-channel shopping, interactive shopping screens, Jon Stine, mobile shopping, mobility in retail, multi-channel retailing, retail, retailing, Smartphones, tablets in shopping
Thank you to everyone who visited the Cisco NRF booth last month. We had a huge of amount traffic and a number of exciting demonstrations plus the announcement of our “Catch Em and Keep Em” consumer research study. We also shot a number of videos from the show floor which I hope you all enjoy.
We announced the new Catch Em and Keep Em consumer research on how retailers can attract and retain channel hopping shoppers. The research is now avialable for download here
Jon Stine and Lisa Fretwell from Cisco IBSG talks about the new research released at NRF 2012. For more research information visit IBSG’s landing page for NRF 2012 or read Lisa Fretwell’s blog http://blogs.cisco.com/?p=57436
Other demonstrations include: Read More »
Tags: Cisco, Cisco Interactive Services, Cius, ISR, National Retail Federation Convention, NRF, retail, retailing, StyleMe
Recently Jon Stine with Cisco IBSG wrote in the Cisco Retail blog an article titled “In Between the Numbers: Bring Your Own Device Do we know what that means?” where he talked about the changes that the BYOD concept brings to the change in the culture of employees leveraging technology to get their job done, and how it not just impacts the end point technology but all the network and information technology infrastructure.
I recently went to New York for the National Retail Federation Conference and I took a picture of all the devices (excluding my laptop) that I carried with me for use at the hotel, in the booth, and while I was at 30,000 ft.
As I think back about working with multiple devices (both issued to me and owned by me) during the week, here are some areas that impacted IT.
Read More »
Tags: bring your own device, byod, Cisco, mobility, National Retail Federation, NRF, retail, retailing, security
I was at a technology conference in London late last year, and the topic was mobility – and, inevitably, BYOD: bring your own device.
The mobility evangelists (and they dominated the four-person panel) waxed poetic as to all the fabulous things that iPhone- and Android-armed employees could bring to the business. Rich content! Social networking! Collaboration! Meeting each other for lunch!
Then a grouchy American analyst walked to the podium, and growled two words: “Data Security.”
And silence fell like a thick blanket over the room.
BYOD is one of technology’s topics du jour, an issue that will create a few tons of PowerPoint and a fresh revenue line for consulting firms in the next 18-24 months.
Cynicism aside, it’s a very important issue – and not just for ICT shops. And, it’s an issue that will be easily misunderstood.
Yes, BYOD is about data security. Yes, there’s a need for hard and high corporate security walls. Clearly-stated rules. And devout attention to PCI.
But beyond that, let’s pause and reflect.
BYOD is not about the devices. The devices will continue to evolve at Moore’s Law speed, and the stuff the kids are bringing into the office today will be obsolete by the time your new policies reach the governance committee.
Truth be told, BYOD is about the big tech-driven generational change in expectations and behavior. It’s about the new normal of life with the Internet. Life in the Internet.
It’s about Millennials who use technology like I use a knife and fork. It’s about a tsunami wave flooding every phase of business life – from the headquarters office to the distribution center to the store.
And this tsunami will not just touch devices. It will drive change in the cloud content that employees will use. It will drive change in their willingness to sit in cubes (versus do the work at home or at Starbucks or wherever there’s a fast wireless pipe). It will drive change in their expectations for interaction and participation, for education and training.
It will even touch the glowing third rail of data security. (As this is the generation of Wiki-Leaks and unbridled transparency on Facebook.)
Let me know what you think.
Tags: bring your own device, byod, Cisco, data security, Jon Stine, mobile technology, retail, retailing, technology trends
At the National Retail Federation conference and expo this past week in New York, Cisco released its latest study on how consumers are hopping across multiple channels and how retailers can catch ‘Em and keep ‘Em. On my way from San Francisco to New York this week, I was shopping at the airport and did an e-book purchase and downloaded it to my tablet using the onboard wireless Internet service at 30,000 feet.
Think about the impact of this new consumer reality to retailers such as Sport Chalet, who needs to build a strong foundation to support customers anytime anywhere.
Sport Chalet CEO, Craig Levra, and CIO, Ted Jackson, discuss how they are satisfying shoppers and improving operations with Cisco technology.
Some of the capabilities that retailers need to provide going forward in the omnichannel world include:
Read More »
Tags: Cisco, Cius, customer experience, National Retail Federation, NRF, omnichannel, retail, retailing, Sport Chalet, Sports Chalet, UCS