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New Shopping Experiences during the 2012 Holiday Season

Being a resident of San Francisco, one advantage of is the amount of shopping within walking distance.  This year several retailers timed their store openings and remodel to coincide with the holiday season shopping,  which is expected to grow 4.1 percent over last holiday season, according to National Retail Federation.

These retailers understand they are competing against “showrooming”  with E-commerce only retailers and consumer uncertainties over the economy.  Many have developed unique shopping experiences to attract customers  and here are some that stood out for me this holiday season before I head over to New York for the NRF 2013 Convention in January.

1. Uniqlo San Francisco

Uniqlo is a Japanese based international fashion retailer which opened its San Francisco store this October with great fanfare, including enlisting Japanese YouTube feline star Maru to promote their San Francisco store opening.

Some of the things that stood out for me at the store are:

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Join Cisco on November 13th for webcast on interactive technologies to engage omnichannel consumers

Please register now join us on November 13th at 10:00am PT for the next installment of our retail webcast series.

Titled “Attract Shoppers and Compel Them to Buy: New Interactive Technologies to Engage Omnichannel Consumers”, this webcast will be hosted by Peggy Casey, Cisco global retail marketing manager. We will discuss how retailers can attract omnichannel shoppers to complete the sale through video and collaboration technologies,

In this webcast, you will learn how to: Read More »

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Importance of Mobility to Consumers and Recommendation for Retailers

Recently I took a weekend trip to Sea Ranch, California, a coastal town 2.5 hours drive north of San Francisco.  What was interesting (besides the great view and interesting architecture) was for three days there I had no cellular coverage on my mobile phone, but I was able to get access to the internet using Wi Fi in various locations.  Being the classic connected and mobile consumer, my trip would have been much less enjoyable without some form of wireless connectivity :-)

Cisco IBSG Retail Director Edward Westenberg recently published a paper on the impact of consumer mobility and what retailers should do to respond to the trend.

Peggy Casey, Cisco retail industry manager sat down with Edward to discuss his latest research and four areas of mobility that retailers should address:

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Join Cisco on October 11, 2012 to learn how to address BYOD and virtualized workspace in retail

The consumerization of information technology has been a boon to innovations in the workspace.  With mobile phones and tablets, today’s employees and consumers carry a significant amount of technologies on them.  Retailers can leverage these technologies to enable employee productivity and improve customer experience if it can be managed effectively an securely.

Please join us on Thursday October 11th, 2012 for our live webcast titled “Retail Your Way: Supporting Multiple Devices with BYOD and Virtualization”

 

In this live webcast you will learn how to:

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Appealing to the Omnichannel Generation – Catching mobile shoppers anytime, anywhere

Today’s consumers are technology enabled, capable of shopping any time, any location and geographically mobile.  Catching and keeping these shoppers are not easy tasks for brick and mortar or e-Commerce retailers today.

What are some innovative ways the retail industry is adjusting to the needs of shoppers today?

Online Commerce with Pop-Up Stores and Personalized Products

 

This was the scene in San Francisco this week where IndoChino, a menswear provider and tailor company, set up a one week temporary location on the busy Market Street.  Integrating made to measure tailoring, traveling locations and online storefront, this allows customers to get measured for custom suits on site and products delivered to home.

Future orders for personalized products can be placed online including shirts and accessories.  The result combines the scaling of mass production with personalized products, online customer service and only one on site visit in pop up store locations.

Retailing on Wheels -- Going to where the shoppers are

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