Consumers today are highly attached to mobile technology and are using it as part of their daily lives and shopping experiences. According to Nielson forty percent of mobile consumers over 18 in the U.S. now have smartphones. As these users consume bandwidth to send and retrieve content from SMS, MMS, Email, and social media apps such as Facebook, YouTube and Twitter that supports pictures and videos, they are increasingly looking to Wi Fi to improve their experience.
Are retailers offer their shopping channels (including store, web, voice and social media) to consumers, the consumers are expecting to be able to use their mobile device across all the channels whereever they are, at home, at work, and IN YOUR STORE.
As a retailer, facilitating mobility in the retail store can differentiate you from the competition, plus help you meet the soaring expectations of your customers. On the other hand, allowing access to your wireless network poses potential risks. You’ve got to ensure the security of your data, comply with PCI mandates, prevent misuse and interference, and provide consistent bandwidth for your own operations.
For help retailers address this issue, we are hosting a webcast on October 20th 10:00am Pacific Time titled