Location Services has been a holy grail in many industries for almost 5 years now and none more so that in the retail industry. In recent discussions with Chief Executive Officers in leading retailers especially those from a marketing or operations persecutive some interesting comments and trends are emerging.
Firstly about a year ago retailers were looking at LBS and saying we must have this, were unsure how to use it to effectively drive their business.
Today in April & May 2013 these executives are equally as excited about the possibilities location services brings to their business, however they are also putting an even greater focus on the ROI. When vying for capex resources a compelling business case is one that has a clear return on the investments needed. When considering a guest WiFi deployment and associated location based services the business cases emerging are varied especially when speaking with some global retailers. Read More »
Tags: Cisco, Cisco Advanced Location, location based services, location services, mobility, mobility; location; location analytics; mse; mobility services engine; wi-fi; wireless; network; release; cisco, mse, retail analytics, Thinksmart, wi-fi, wifi, wireless