Once the exclusive domain of senior executives, mobile devices are now indispensable to most employees for conducting both their business and personal lives. The insatiable demand for smartphones, tablets, and other connected devices is generating staggering amounts of mobile data. In parallel, the use of Wi-Fi for Internet access is exploding as more mobile devices are Wi-Fi enabled, the number of public hotspots expands, and user acceptance grows. Once shunned by corporate IT departments, Wi-Fi increasingly has made its way into most businesses.
Business users are the most valuable customer segment for mobile operators. Changes in mobile behavior and usage, particularly with regard to Wi-Fi, could have a significant impact on service providers’ (SPs) bottom line. However, there is little research on how mobile business users are actually using Wi-Fi, how they want to employ it in the future, and, more specifically, what is driving them to connect their devices to the Internet using Wi-Fi.
To learn more, Read More »
Tags: business users, Cisco, devices, Hotspot, IBSG, mobile, monetization, research, Service Provider, Tablets, wi-fi
I recently returned from visiting the world’s Wi-Fi laboratory – the United Kingdom. Everywhere you look in the United Kingdom, there is a sign promoting the availability of Wi-Fi, and my mobile device was constantly identifying a long list of available hotspots. The world’s oldest subway system – affectionately known as The Tube – even allows you to connect to the Internet as you await your train hundreds of feet below historical London. Visitors from around the world at the Summer Olympics were greeted with high-speed Wi-Fi access throughout the Olympic venues, allowing them to enhance their experience with instant access to additional information, videos, and communications through their mobile devices.
Our recent Cisco IBSG research, What Britons Want from Wi-Fi and Mobile, reveals that Britain is definitely leading the way in the availability and use of Wi-Fi. Our study confirms that Britons seem to be content with coverage in first-tier locations such as coffee shops, hotels, and restaurants, but are now looking for Wi-Fi to be just as pervasive in other places where they spend their lives. Hospitals, bus stops, retail stores, pubs, and the High Street (or city centers) top the list of additional locations where Britons would like to access Wi-Fi.
The study revealed that mobile devices are now Wi-Fi-enabled “nomadic” devices. Britons own an average of 2.6 mobile devices, almost all of which are Wi-Fi-enabled. Britons spend an average of 2.6 hours per day using their mobile devices in their homes, compared with only 0.6 hours per day in a typical “mobile” on-the-go world. Read More »
Tags: devices, ereaders, IBSG, mobile, PCs, predictions, research, Smartphones, survey, Tablets, United Kingdom, wi-fi, wifi
Even though we all know the statistics showing the tremendous growth of mobile and smartphone usage, I continue to be amazed by the impact this technology is making for the most disconnected societies.
I am particularly interested in the use of mobile applications for social entrepreneurship. By using basic SMS communications communities have been able to educate and reach many more people than traditional tactics.
Read More »
Tags: mobile applications, research, sms, social economics, visual networking index, vni, VNI-SA
A mobile paradox—huge growth and customer demand, yet significant business and market challenges—is causing many companies in the mobile value chain to question where the industry is heading. They’re struggling to understand the key drivers that will shape the industry and what this new world will mean for them in terms of new challenges and opportunities. Most of all, they want to know the winning strategies for achieving success in this New Mobile World Order.
A number of major disruptions, or strategic inflection points, in the mobile industry are radically altering the entire mobile ecosystem as we know it. Some of these disruptions have been slowly building up steam over the last couple of years, although many of these have just started and have yet to really play out. In the recently published white paper, “The New Mobile World Order: Perspectives on the Future of the Mobile industry,” Cisco IBSG identified eight strategic inflection points that are causing—and stand to cause even greater—disruption and uncertainty in the industry: Read More »
Tags: Cisco, content providers, disruptions, disruptors, equipment providers, future, IBSG, Internet services, mobile, mobile devices, mobile industry, mobile service providers, New Mobile World Order, research, scenarios, software providers
I recently returned from meeting with the majority of Canada’s service providers to share the results of our recent Cisco IBSG research, “What Canadians Want from Wi-Fi and Mobile.” Wi-Fi is everywhere in Canada, as exemplified by the photo that I took at Toronto Pearson International Airport.
Our study confirms this, as Canadians seem to be content with coverage in first-tier locations such as coffee shops, hotels, and restaurants, but are now looking for Wi-Fi to be just as pervasive in other places where they spend their lives. Parks, bus stops, retail stores, shopping malls, and hospitals top the list of additional locations where Canadians would like to be able to access Wi-Fi.
The study revealed that mobile devices are now Wi-Fi-enabled “nomadic” devices. Canadians own an average of 2.4 mobile devices, almost all of which are Wi-Fi-enabled. Canadians spend an average of 2.8 hours per day using their mobile devices in their homes, compared to only 0.5 hours per day in a typical “mobile” on-the-go world.
The Cisco IBSG study also revealed that mobile users are connecting their devices predominantly via Wi-Fi, including 75 percent of smartphone owners. In fact, on average, smartphone users use Wi-Fi one-third of the time to Read More »
Tags: Cisco, devices, ereaders, IBSG, mobile, predictions, research, Service Provider, Smartphones, survey, tablet PCs, Tablets, wi-fi