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Unlocking Wi-Fi Enabled Value-Added Services

Competing with the virtual, e-commerce world is becoming increasingly challenging for real-world businesses. Traditional retailers have long envied the massive amounts of valuable data that online retailers have available to help them better understand customer behavior and implement winning marketing tactics. Online retailers know valuable information such as how frequently customers return, how long they spend on their sites, what the customers looked at but didn’t buy, and where they went before and after coming to the site. Businesses as diverse as hotels, banks, stadiums, airports, and large public venues are all looking for ways to get similar detailed data on customer activities in their facilities, so they can improve the customer experience and their bottom lines. The data and insights have not been available to bricks-and-mortar facilities, until now.

That situation is changing through the growing availability of Wi-Fi in business locations. Many retailers, hotels, and other businesses are increasingly offering Wi-Fi as a service that allows their customers to connect mobile devices to the Internet. Hidden in this valuable service is a vast amount of information and insight, which retailers and others can use to deliver tangible value to their bottom lines. Hypersensitive location information, device details, identification of returning customers, and sophisticated path analysis are just some of the customer data captured by Wi-Fi networks. Businesses are now realizing that the data and capabilities offer new ways to improve the customer experience and support a range of market-leading monetization models.

For many businesses, these new location-based experiences and Read More »

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Understanding the Changing Mobile User

The mobile market continues to evolve at a blindingly fast pace. It seems that new faster, sleeker, and more powerful mobile devices are launched every day, with new device categories created almost overnight. The number of available applications to run on these revolutionary new devices is staggering, numbering in the millions. Now you can do everything, from banking and controlling your home thermostat to shopping, entertainment, and printing a boarding pass, all from the palm of your hand. In addition, we now have faster ways to connect these devices to the Internet using 4G/LTE or Wi-Fi technologies.

While service providers are clearly benefiting from the rise of mobility and all the innovations in devices applications they are constantly trying to understand how consumers are using mobility and where the mobile market is heading. To continue to derive business value from mobility, service providers need to better understand mobility from the users’ perspective and translate what they discover into new sources of business value.

To learn more, Cisco conducted a survey of 620 U.S. mobile users to understand their needs and behaviors, use of devices, applications and mobile access technologies, and how they have changed since our 2012 mobile consumer survey.

The study revealed Read More »

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What Do Customers Want From Public Wi-Fi?

It seems that the iconic “Wi-Fi Here” badge is turning up everywhere these days. Once found on coffee shop windows to indicate that patrons could connect their mobile devices to the Internet, the symbol can now be seen in countless public venues. Wi-Fi can now be found everywhere from retail stores and hotels to airports, doctor’s offices, and even airplanes.

For many businesses and public locations, providing Wi-Fi to customers has almost become like electricity or water, a cost of doing business. Many service providers are now constructing extensive networks of public Wi-Fi hotspots for use by their mobile or home broadband customers. The intention is to enhance and differentiate their offering, with the goal of retaining their customers’ business. However, very little knowledge is currently available about how consumers are actually using public Wi-Fi and how they view the overall experience.

To learn more, Cisco conducted a survey of 620 U.S. mobile users to understand their needs and behaviors, current and future use of public hotspots, and unmet demands.

The study revealed Read More »

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How Culture Affects Connectivity

Howard Baldwin - PhotographBy Howard Baldwin, Contributing Columnist

As I wander through the world of broadband, I frequently worry that for every step forward, we take one step back. As I’ve written about previously, we seem to be at an inflection point where we see the potential value of broadband, but putting it into reality seems to be more ephemeral.

Especially here in the U.S., we seem to be “talking the talk” more than we’re “walking the walk.” The confluence of certain events recently has underscored my ongoing concern even more recently.

Read More »

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Collaboration and Interdependency, Anywhere

Change is afoot on a big scale and fast. We see it around us, we feel it, we talk about it, we experience it. We even know its name — the Internet of Everything (IoE).

Briefly put, IoE is a new way of connecting people, processes, data, and things.  Looking back, you can almost say that the Age of the Internet and of the Internet of Things have merely been preliminary stages designed to lead us where we are today: on a course that radically changes how we interact with the world around us. We have started on a new exciting journey. At every step we are uncovering new ways to create and share value, not just for the organizations we work for but in our personal lives as well.

Let’s take the world of business first.  It’s changing dramatically as we speak.  Here are a few leading transformational trends the effects of which I’m sure you have experienced yourselves  in one way or another.

We Are More Interdependent

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More and more expert surveys are finding that employees are working more collaboratively  now than they were in the not very distant past. For instance, according to research from the Corporate Executive Board  (CEB), two thirds of employees are doing more collaborative work today than they were just three years ago.  Collaboration technology is a big part of making us increasingly effective in this environment, delivering benefits including those that help us become: Read More »

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