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Business Video Is Already Mainstream in the Enterprise

Enterprise video is experiencing tremendous change in terms of adoption, traffic growth, business model evolution, and technology innovation.

We recently undertook an extensive study to uncover key insights about the use of business video in U.S. enterprises. The survey is part of the Cisco Internet Business Solutions Group’s Horizons program, which combines multimodal research and analysis to identify business transformation opportunities fueled by technology innovation.

Since the purpose of this study was to understand how the use of video is evolving in the enterprise, we chose to seek insight from executives at enterprises with at least 1,000 employees, from across the United States.  For this study, we recruited more than 450 enterprises from more than 20 industries across the United States, including both Cisco customers and non-Cisco customers.

Because we wanted to understand both end-user and IT perspectives on business video, participants included both business executives (i.e., from non-IT functions such as sales, marketing, finance, and engineering), and IT executives.

Our research uncovered several key findings:

#1: Business Video is already widespread throughout the enterprise.

  • We discovered that business video is already well entrenched in the enterprise. More than three out of four business executives said they use either one-way video or two-way video—or both—at least once a week.
  • This trend is growing: more than 70 percent of respondents said they will increase their use of business video in the next two years.

#2: A majority of executives are active in both recording videos and viewing employee-created videos, and they plan to do more of both.

  • More than 70 percent of corporate executives expect their use of one-way and two-way video to grow over the next two years. Currently, 34 percent of business executives record business videos on a daily basis, and 62 percent of business executives watch employee-created videos at least once a week. Read More »

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IT Managers and Social Media: A Friendly Union [STATS]

If you manage social media engagement for your company or group, you have probably received questions about the role of social in IT purchasing decisions and/or have been asked to prove that IT managers do engage in social media. You’ve probably also been asked to tie social activities directly to new leads and revenues. While it is possible to trace new leads and revenues back to social media, not every social activity you do may have a direct impact on revenues. And it may not always be your goal either. But social media does have a place in your relationship toolbox and in the IT buying cycle which can directly or indirectly impact your bottom line.

According to a global survey by Toolbox.com (an online IT community) on IT Purchasing, social media has a growing impact on how IT professionals make decisions. Did you know that the #1 reason IT professionals contribute Read More »

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Please Let Us Know: How Do YOU Use Google+ and Facebook?

There are many blogs and opinions floating around regarding the Google+ versus Facebook debate and by no means do I want to offer my own analysis here. Other people – much smarter than me – said it all. I’m sure you’ve also seen the infographics showing the explosion in Google+ account registrations. But, are people really using this site or did they just open an account?  

For this post, I want to do something different. I would love to hear from you…ABOUT YOU. A few days ago, I tweeted a question and asked some of my fellow practitioners about  Read More »

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IP Traffic to Quadruple by 2015

Cisco VNI InfographicOne of the busiest times of the year for my team comes every June when we release the Cisco Visual Networking Index which forecasts IP Traffic growth around the globe.  Now in its 5th year, the forecast, which initially started as a internal project to guide our own engineers as they innovate the next generation of networking infrastructure, has now grown to be an innovation in its own right, helping to provide data for our service provider customer and regulatory bodies alike (not to mention press, analysts, and IP groupies like yours truly.)

The top level finding of this Cisco VNI Forecast, which spans from 2010 to 2015 is that total worldwide IP traffic will increase 4x by 2015, reaching 966 exabytes or just under 1 Zettabye (which is 10 to the 21st power)  To put context to rising demand of IP over the last several years, we have had to change the unit of measurement several times just to keep up with the growth…. First it we measured traffic in terms of Petabytes… then moved to Exabytes… and now are embarking on Zettabytes…(looking ahead, we’ll eventually start to use the term Yottabyte…)

Factors that are driving this growth, include:

  • Video, as it is increasingly a part of nearly every networked experience.  By 2015, one million minutes of video – nearly two years worth – will cross the network every second.
  • More devices are connecting to the network – we forecast more than 15 billion will be on the network by 2015, making it on average more than two devices (whether it be a PC, phone, TV, or even machine-to-machine) per person for every person on earth (and if you’re like me, you’re an “overachiever” on this number, with well over a dozen devices connected to the network…by the way, just how many network connections are you responsible for?) Read More »

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How to Join the New Breed of Profitable Partners

This post is the second in a series we’re featuring from Beth Vanni, Vice President of Amazon Consulting. Amazon Consulting is a partnering services firm dedicated to helping companies elevate the impact of partnering. Beth has over 25 years of experience in technology sales and marketing, with a specialty focus on partnering strategies and supporting operational plans.

Reaping tangible business efficiency benefits from technology has long been the quest for end-users, and as such, has been their primary demand from their solution providers.  But what kind of channel organizations are providing the greatest value around business or industry solutions today? And are they getting the right kind of support and incentives from IT vendors to be effective and remain relevant?

Amazon Consulting research has shown that end-users have a distinct hierarchy of needs of their solution providers. On the top of that list is the solution provider’s ability to deliver on time and on budget, have a comprehensive product and services offering, then proactively anticipate the customers’ unique needs.  In our most recent research entitled “Influencing the Influencers,” Amazon Consulting identified the current breed of partners offering these tailored business solutions.

Here’s more on the characteristics of this breed of partners: Read More »

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