If you manage social media engagement for your company or group, you have probably received questions about the role of social in IT purchasing decisions and/or have been asked to prove that IT managers do engage in social media. You’ve probably also been asked to tie social activities directly to new leads and revenues. While it is possible to trace new leads and revenues back to social media, not every social activity you do may have a direct impact on revenues. And it may not always be your goal either. But social media does have a place in your relationship toolbox and in the IT buying cycle which can directly or indirectly impact your bottom line.
According to a global survey by Toolbox.com (an online IT community) on IT Purchasing, social media has a growing impact on how IT professionals make decisions. Did you know that the #1 reason IT professionals contribute Read More »
Tags: IT, IT managers, research, survey
There are many blogs and opinions floating around regarding the Google+ versus Facebook debate and by no means do I want to offer my own analysis here. Other people – much smarter than me – said it all. I’m sure you’ve also seen the infographics showing the explosion in Google+ account registrations. But, are people really using this site or did they just open an account?
For this post, I want to do something different. I would love to hear from you…ABOUT YOU. A few days ago, I tweeted a question and asked some of my fellow practitioners about Read More »
Tags: facebook, Google, research, social media, survey
One of the busiest times of the year for my team comes every June when we release the Cisco Visual Networking Index which forecasts IP Traffic growth around the globe. Now in its 5th year, the forecast, which initially started as a internal project to guide our own engineers as they innovate the next generation of networking infrastructure, has now grown to be an innovation in its own right, helping to provide data for our service provider customer and regulatory bodies alike (not to mention press, analysts, and IP groupies like yours truly.)
The top level finding of this Cisco VNI Forecast, which spans from 2010 to 2015 is that total worldwide IP traffic will increase 4x by 2015, reaching 966 exabytes or just under 1 Zettabye (which is 10 to the 21st power) To put context to rising demand of IP over the last several years, we have had to change the unit of measurement several times just to keep up with the growth…. First it we measured traffic in terms of Petabytes… then moved to Exabytes… and now are embarking on Zettabytes…(looking ahead, we’ll eventually start to use the term Yottabyte…)
Factors that are driving this growth, include:
- Video, as it is increasingly a part of nearly every networked experience. By 2015, one million minutes of video – nearly two years worth – will cross the network every second.
- More devices are connecting to the network – we forecast more than 15 billion will be on the network by 2015, making it on average more than two devices (whether it be a PC, phone, TV, or even machine-to-machine) per person for every person on earth (and if you’re like me, you’re an “overachiever” on this number, with well over a dozen devices connected to the network…by the way, just how many network connections are you responsible for?) Read More »
Tags: forecast, internet growth, internet traffic, ip traffic, research, Service Provider, visual networking index, vni, zettabyte
This post is the second in a series we’re featuring from Beth Vanni, Vice President of Amazon Consulting. Amazon Consulting is a partnering services firm dedicated to helping companies elevate the impact of partnering. Beth has over 25 years of experience in technology sales and marketing, with a specialty focus on partnering strategies and supporting operational plans.
Reaping tangible business efficiency benefits from technology has long been the quest for end-users, and as such, has been their primary demand from their solution providers. But what kind of channel organizations are providing the greatest value around business or industry solutions today? And are they getting the right kind of support and incentives from IT vendors to be effective and remain relevant?
Amazon Consulting research has shown that end-users have a distinct hierarchy of needs of their solution providers. On the top of that list is the solution provider’s ability to deliver on time and on budget, have a comprehensive product and services offering, then proactively anticipate the customers’ unique needs. In our most recent research entitled “Influencing the Influencers,” Amazon Consulting identified the current breed of partners offering these tailored business solutions.
Here’s more on the characteristics of this breed of partners: Read More »
Tags: amazon consulting, beth vanni, customers, partners, research, services, solution provider
As the Mobility industry converges upon Mobile World Congress in Barcelona this week, I wanted to talk to you about subjects we will all be talking about at MWC – monetization, optimization, and the video experience.
There’s been considerable speculation about the demands that are placed on today’s mobile infrastructure and how rocketing traffic volumes will impact the network operator’s business model.
We decided to explore service provider’s expectations for the ongoing development of the mobile Internet. More specifically, their thoughts on monetization and network optimization, especially around bandwidth-intensive applications, like mobile video.
So we commissioned a market research study that was recently performed by Heavy Reading. Based on interviews with over 50 mobile operators from around the world (the interview subjects did not know that this was a Cisco-sponsored survey), here is a summary of what they told us (full report embedded at the end of this post):
Charting a Profitable Growth Strategy
- Growing an active, paying, mass market mobile broadband subscriber base is seen as a pre-condition for more sophisticated monetization strategies.
- Operators view “Tiered Services” as the most attractive monetization use case. This is especially the case in HSPA+ and LTE networks which now have enough capacity that operators can start segmenting their service offerings.
- Other use cases that operators can use to drive data penetration and usage were also favorable viewed, e.g., group data plans and session/day pass or other time-based charging services.
- Models that can help meet the dual goals of subscriber growth and generate better yield from existing and higher-end subscribers are most attractive. Maintaining a balance between those two objectives is, of course, preferred.
Read More »
Tags: analysis, growth strategy, heavy reading, mobile internet, mobile video, monetization optimization and videoscape experience, move, next generation mobile network, research, ROI, Service Provider