This post is the second in a series we’re featuring from Beth Vanni, Vice President of Amazon Consulting. Amazon Consulting is a partnering services firm dedicated to helping companies elevate the impact of partnering. Beth has over 25 years of experience in technology sales and marketing, with a specialty focus on partnering strategies and supporting operational plans.
Reaping tangible business efficiency benefits from technology has long been the quest for end-users, and as such, has been their primary demand from their solution providers. But what kind of channel organizations are providing the greatest value around business or industry solutions today? And are they getting the right kind of support and incentives from IT vendors to be effective and remain relevant?
Amazon Consulting research has shown that end-users have a distinct hierarchy of needs of their solution providers. On the top of that list is the solution provider’s ability to deliver on time and on budget, have a comprehensive product and services offering, then proactively anticipate the customers’ unique needs. In our most recent research entitled “Influencing the Influencers,” Amazon Consulting identified the current breed of partners offering these tailored business solutions.
Here’s more on the characteristics of this breed of partners: Read More »
Tags: amazon consulting, beth vanni, customers, partners, research, services, solution provider
As the Mobility industry converges upon Mobile World Congress in Barcelona this week, I wanted to talk to you about subjects we will all be talking about at MWC – monetization, optimization, and the video experience.
There’s been considerable speculation about the demands that are placed on today’s mobile infrastructure and how rocketing traffic volumes will impact the network operator’s business model.
We decided to explore service provider’s expectations for the ongoing development of the mobile Internet. More specifically, their thoughts on monetization and network optimization, especially around bandwidth-intensive applications, like mobile video.
So we commissioned a market research study that was recently performed by Heavy Reading. Based on interviews with over 50 mobile operators from around the world (the interview subjects did not know that this was a Cisco-sponsored survey), here is a summary of what they told us (full report embedded at the end of this post):
Charting a Profitable Growth Strategy
- Growing an active, paying, mass market mobile broadband subscriber base is seen as a pre-condition for more sophisticated monetization strategies.
- Operators view “Tiered Services” as the most attractive monetization use case. This is especially the case in HSPA+ and LTE networks which now have enough capacity that operators can start segmenting their service offerings.
- Other use cases that operators can use to drive data penetration and usage were also favorable viewed, e.g., group data plans and session/day pass or other time-based charging services.
- Models that can help meet the dual goals of subscriber growth and generate better yield from existing and higher-end subscribers are most attractive. Maintaining a balance between those two objectives is, of course, preferred.
Read More »
Tags: analysis, growth strategy, heavy reading, mobile internet, mobile video, monetization optimization and videoscape experience, move, next generation mobile network, research, ROI, Service Provider
“Growth in output and median incomes has slowed in rich countries because the pace of innovation has slowed” The Economist
This article sets out the argument that aside from the obvious “revolution” in computer technology and the internet not much has changed in the world’s rich nations in the past 40 years. Read More »
Tags: diversity, economist, HR, innovation, opportunities, research, sales, talent, unknown
26X. That’s the amount of increase in traffic the global mobile internet is going to have over a 5 year span from 2010 to 2015, as forecast by the latest iteration of the Cisco Visual Networking Index released today.
As many of you long time readers know there are few things that get me as excited as this data because:
- While we read about point announcements here or new services there, this gives context to us all and allows us to look at the “forest” vs. just the “trees”.
- Our customers really, really (is it overdoing it to say “really” again) like this data, which gives us an opportunity to showcase just one of the ways that we strive to be not just a vendor but a partner to them, and it’s always great to spend more time with them.
- The data is the result of a great team that I am proud to be a part of as well as data feeds from not just third party industry analysts whose forecasts we incorporate, but also that of contributions of over 390,000 people worldwide feeding us their unique, primary data about their network experience directly from their devices.
- I think big numbers are simply cool.
Read More »
Tags: exabyte, ip video, mobile data forecast, mobile ip traffic, research, Service Provider, visual networking index, vni
Welcome back to our fourth and final installment of the updated Cisco Connected Life User Experience (CLUE) Index findings. We’ve previously covered residential and business services, and today, mobile services will be in the spotlight. The “On the Move” portion of the CLUE Index grew 19.45 points, from the baseline 100 index points value (based on 2008 global service adoption data) to 119.45 (based on 2009 global service adoption data). On the Move grew more than other segment in our study. Personal mobile devices (smartphones, PCs/laptops, tablets, E-readers, et al.) have become indispensable communications, information and entertainment gear for global wireless consumers. The combination of expanded 3G/4G networks, broader wi-fi access and greater device computing power for advanced mobile broadband applications and services has enabled this segment to flourish in spite of a challenging global economy. Here’s a graphic summary of business services global growth:
We tracked global penetration of the following mobile services as part of our CLUE research:
- Mobile text messaging: mobile text-based services, including Short Message Service (SMS) and instant messaging
- Mobile Multimedia Service (MMS): mobile services that include multimedia objects such as images, videos, audio, and rich text in addition to text
- Mobile email: email on mobile phones
- Mobile gaming: downloads of full games as well as online gaming on mobile phones, including single-player and multiplayer online games
- Mobile music: full track downloads and music streaming services on mobile phones
- Mobile television: scheduled TV content delivered over cellular and broadcast infrastructures
- Mobile video: on-demand video content downloaded or streamed to the mobile handset
- Mobile social networking: mobile services ranging from simple chat rooms with only texting tools, to multimedia-rich environments and user-generated content (UGC) sharing communities
- Mobile LBS: services that include personal navigation, point of interest (POI), friend-finder, and family-tracker services
- Mobile commerce: services such as mobile banking, local and remote mobile payments, and domestic and international funds transfer
Read More »
Tags: advanced services, bandwidtch gauge, bandwidth calculator, CLUE, Connected Life, Connected Life User Experience, global internet data, research, service adoption, service delivery, Service Provider