Jack Welch famously said, “When you’re number four or five in a market, when number one sneezes, you get pneumonia. When you’re number one, you control your destiny.”
Well we’re the big boy in the toddler room, and we’re passing around the germs. The market is the digital signage market — small and young, yes, but with enormous potential. As in more than $1.1 billion last year and growing at a 13.3% CAGR.
Frost and Sullivan recently published their highly-anticipated annual “Global Digital Signage Systems Market“, and it pegs Cisco at number one in the market with 14.2% of the market. And this excludes displays used for corporate communication applications. Here are a few more delectable tidbits: