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Digital Britain: The Relationship Economy

December 15, 2011 at 7:00 pm PST

When does a new business relationship need to move from being a virtual (online) experience to a physical (in-person) experience?  That question was a topic of discussion with a couple of friends, over a beer after a recent TechHub event.  Moreover, I have been pondering this issue since I participated in the pilot of an International Investment Forum.

How much of our business conversations need to be face-to-face? With all the electronic communication options that are at our disposal today, does it really matter?

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