When does a new business relationship need to move from being a virtual (online) experience to a physical (in-person) experience? That question was a topic of discussion with a couple of friends, over a beer after a recent TechHub event. Moreover, I have been pondering this issue since I participated in the pilot of an International Investment Forum.
How much of our business conversations need to be face-to-face? With all the electronic communication options that are at our disposal today, does it really matter?