Cisco Blogs


Cisco Blog > CiscoHome

Using Webinars: Great Examples from Those Doing it Well

We found four organizations that are taking full advantage of technology and using webinars to add value to their brand, reach new customers, educate their audiences and/or support their current staff.

We hope these folks offer inspiration as you plan your next event.

The eLearning Guild

This is a member-driven organization of e-learning professionals that use webinars for showcasing the latest ideas from a range of expert speakers. Their hour-long webinars teach new techniques and strategies. The monthly events are recorded so users can view them at their leisure. For example, on January 17, 2012, “The Secrets to Rapid eLearning Success” dealt with keeping up with the latest technological demands and producing effective e-learning.

VizThink

An online community interested in the process or the ability to engage people in understanding ideas, not the final product, uses webinars to educated people about visual thinking and about other topics, like “Journalism in the Age of Data.” They have set up a nice page with easy access to their series of webinars that are free to the public. This is a great way to help people find your library and see what you have to offer.

PetSmart Charities

An independent, nonprofit, PetSmart Charities uses online webinars to train volunteers and staff working to help animals. They have programs that save the lives of homeless pets, raise awareness of companion animal welfare issues and promote healthy relationships between people and pets. Read More »

Tags: , ,

Five Webinar Mistakes You Can’t Afford to Make

And what to do to avoid them!

A well-run webinar increases leads, adds value to your brand, and educates and informs your audience. A poorly run webinar can make your company look foolish and unprofessional. It’s a high-profile opportunity to shine and we want to make sure you do everything you can to succeed.

Watch the webinar now!

In this 20 minute on-demand WebEx, industry insider Sharon Burton discusses five common mistakes people make when giving a webinar. Learn what those mistakes are and how to avoid them. Read More »

Tags: , , ,

Top Reasons Why Using Webinars is Good for Business

You have expertise and that can be a powerful differentiator for you in business.

Use a webinar to share your knowledge, attract new people and even help hone your internal processes. Here are five reasons why using webinars (and WebEx) is good for business.

1. Add value to your brand.

Leverage your in-house expertise using it to distinguish your business leadership. A good webinar parallels all of the information your company is already putting out, but adds depth to a particular area. It also can allow users to ask specific questions. Here’s how Mike Bartkus at SkillSurvey uses webinars to tell people how to avoid bad hires. While you learn new information, you tacitly trust Mike’s advice and expertise.

2. Educate and inform your audience; share your passion.

Seeing is believing. If you have a great widget, show me how it works and what it can do for me and my company. Engage me. Don’t bore me with a slide-show about your company’s history. Show me what your product or services can do and why I can’t live without them.

3. Fill the funnel.

Generate marketing leads with a successful webinar. You’ll attract those people who are most interested in the subject matter which should shorten your sales cycle. The potential audience here is unfettered by time or location, and bonus, the webinar lacks the associated travel costs of a large marketing event. It’s win-win.

4. Create a lasting impression.

“Whatever webinar you’re doing, it’s worth recording it,” says Brian Carroll, CEO of InTouch Inc. “We’ve been able to show that 300% to 500% more people watch a recorded webinar than attend a live one,” Carroll said. “If you don’t record it, you’re missing out on more than half of your audience.” Creating an asset that can be used repeatedly over time can save you money and time.

5. Move your business forward.

Webinars can help you train your employees on a new piece of software from your home office, saving you time and travel costs. You can provide employees with everything they need all at the same time, with hyperlinks, and if you record the webinar, employees can refer back to it at a later time if they need a refresher or feel that they missed something the first go round.

Read More »

Tags: , , , , ,

Great Tips for Using Video Conferencing to Demo Your Product

Online meetings are a great day to deliver a product demo. They can save time and money, but doing a great job requires you adapt your skill set so you do a terrific job.

In addition to the marketing and public relations skills you already have, you’ll need to learn to embrace the tools you have for the online demo and then pump up the volume on your “wow” factor since having a nice lunch afterward isn’t on the agenda.

Lessons from the Front

Software product manager Gopal Shenoy writes about his recent experiences conducting three demos during online meetings. Two went well and the third “was an outright disaster”.

The bottom line: You can choose to avoid doing the homework to your own peril or spend the time during discovery to start building effective relationships with your prospects.

Nate Westheimer at Innonate offers some firsthand tips (and examples) for pulling together a great demo.

It pains me when people come to demo and, instead of putting on a magic show — showing off how humans (themselves) and software interact — they try to inspire the audience through their words and by speaking about their ideas; or, just as bad, they flip through a bunch of preloaded tabs in an effort to “show” the product, as if pre-loaded tabs are any better than PowerPoint slides.

Technology Do’s and Don’ts

1. Find out some basics before you set up the WebEx.

Will they be in an office, a conference room? Are there likely to be distractions? Do what you can to help them control their experience so you will be heard and you’ll have their attention. Dialing in on a phone line is probably optimum for them to hear every nuance (it also helps if you decide to record the meeting).

Read More »

Tags: , , , , , ,

Connect with the ones you love this Valentine’s Day!

It’s easy to share some time with the ones you love.

Use WebEx and you can host a video conference that lets you see your special love, your parents, your kids or anyone else you are missing on Valentine’s Day. You can see up to six people at once during your video conference.

Use WebEx absolutely free.

You can also record the conversation and save it -- so you have a lasting memory. Here’s all you need to do to get started. Read More »

Tags: , , , , , , , ,