We are excited to announce the launch of a new program called Cisco Social Rewards! Through gamification, the program is designed to recognize and reward users for their ongoing participation! What is gamification you ask? Gamification is the integration of game mechanics within a marketing campaign, program or tool designed to increase engagement, loyalty, recognition and fun! Sign up for the program via a social connection by clicking on the Join Today banner in the right column of the page and start earning points, badges and a reputation for your activities across the blog site!
Here are just a few activities that you can perform to earn points on the site:
In the last post I wrote about Cisco’s Global Sales Experience (GSX) I touched on how gamification tactics and the overhaul of the virtual recognition program were critical to the events success. As promised in that post I am going to dive deeper into these two areas to provide additional insight into why the tactics leveraged were so successful. Before I do I thought I would like to share this video featuring some industry experts on the importance of gamification tactics and why GSX is a great case study.
Several elements of GSX leveraged gamification principles to push the envelope on remote engagement. I am going to dive deeper into one of these areas the Architectures Mastery Program of the GSX virtual environment.
Before the event the team did a critical analysis of previous year’s results and engaged the sales force in surveys and focus groups to help us better understand what is working and what is not with the GSX program.
The Architectures Mastery Program was a result of this analysis. What we saw from metrics reporting was that the live architecture sessions attendance was low but the scores were high. What we learned from surveys and focus groups was that the sales force felt that previous architectures courses were too heavy on the ‘marketing’ message and didn’t provide enough insight into the competitive differentiation and the ROI for customers to adopt an architectures approach.
What was surprising was after we researched the training offerings enabled by the Cisco Learning Development and Solutions group it was clear that these types of trainings did exist but adoption had been low. So the opportunity we saw was to raise awareness of these existing training offerings and up-level the attendance of the live GSX architecture sessions. Hence the Architectures Mastery Program was born.
We created a set of criteria’s regarding the course publish date, target audience, global relevance, length and required attendees to pass an assessment for each course. The attendees had a choice of completing five courses from any of the architectures and attending one live architecture session of their choice. This enabled the audience to tailor the program to best meet their needs, i.e. specialists could focus on one architecture and generalists could pick and choose from amongst the architectures. The content was then packaged in a micro-site that clearly outlined the requirements and the attendee progress towards completion. A badge was created that had six individual components and as a requirement step was completed one of the components would change from black and white to full color. Once the entire program was completed the badge was full color and a “higher learning’ achievement was unlocked.
Post event the attendees who completed the program were placed in a drawing for a prize and an email was sent to them, with their manager copied, notifying them they had achieved architectures mastery with a downloadable version of the badge for their internal profiles and email signatures.
The metrics speak for themselves with over 3k learning modules completed and 2% of the audience achieving architectures mastery during the event.
Virtual recognition is tough , especially when being stacked up against a former in person experience were you got to walk across a BIG stage and shake John Chambers hand. However it is not impossible and can actually enable vehicles to recognize contributions at deeper levels since it is not as time and place constrained as in person recognition.
This year GSX was able to ‘crack the code’ on virtual recognition. Read More »
Many people across multiple industries are recognising the importance of Inclusion and Diversity and leveraging it to create the aforementioned win-win situations. Most recently Nicola Mendelsohn, incoming IPA president, highlighted the merit of diversity within the advertising industry in her inaugural speech on April 6 2011, but the cross-industry relevance is clear:
“Diversity of background fuels tension and creativity, and we must fight continually to ensure that the industry never becomes a place of bland conformity.
However, the answer to greater diversity does not just lie in attracting fresh graduates. That is why I would like to explore ways that we become an attractive home for those who want a mid-career change.
Some of our best, most creative people came from outside the industry.” Read More »