A recent TripAdvisor survey found that over 40% of travelers use their smart phones to plan a trip and over 46% use their smart phones to enhance their trip while traveling.
No longer is it just an idea or an aspiration for the hospitality industry to use innovative methods to engage with their guests, for example Marriott Hotels, just this year, announced the addition of mobile checkout to its industry-leading Marriott Mobile app for smartphones. Clearly mobile check-out is just the latest innovation from the brand as a new service designed for today’s connected travelers. Read More »
This is part of a series of how location services is a core part of the mobile evolution in various industries. In a previous post I looked at the growth of mobile location, data and context based advertising, and there is no doubt from the evidence that this market space is already big, and predicted to grow exponentially over the next 4 or 5 years.
While this is very interesting at a macro level, for most of us what does that really mean, what can it be used for, how can we get some value or benefits from it….
Let’s look at this from the point of view of various industries, both looking at the uses of the consumer and of the business in a practical manner.
Today we look at the Retail Industry, and ask a few questions to understand the landscape.
How are consumers habits changing
What are retailers doing about this
What can we expect to see in the coming year(s)?
How are consumer habits changing?
We already know that today over two-thirds of all U.S. consumers have a smartphone (expected to be >90% in about 3 years) and the capabilities that this brings is changing the face of retail business as we know it. Specifically looking at mobile retail and advertising the patterns are undeniable, we as mobile retail consumers are doing things differently and happy to engage and be engaged in new ways.
◦ Remember the coupon cutting days…well mobile coupons are starting to become the norm…recent research among mobile users shows significant numbers redeemed mobile coupons… 41% at grocery stores, 41% at department stores, and 39% @ clothing stores (source: Business Insider 2014) Read More »
A funny thing happened to me on the way to the fair. The Rockwell automation Fair that is.The Pilot comes on the intercom and says something like:
“Hi, it’s the captain here. I want to tell you that we can’t get the flaps into the right position. We need number 15 and we can only get to 14.” (or he said something like that). “We’ve tried a few times and it doesn’t want to move.”
So we (the passengers) are all thinking: “What does that mean – are we going down?” Most of us don’t pilot planes so we don’t know how serious the situation is. We all agreed in our seating row that it was ‘TMI’ -- Too Much Information? I think he realized that, because he then said words to the effect of:
Early yesterday afternoon we were sitting and reading the paper when the power went out. I knew because all of a sudden the TV went off. Kind of peculiar because it was a bright sunny day, but no big deal so long as it came back on by 3:15 for the Packer game (which they won decisively) and 4:00 for the Brewer game (which they also won decisively).
It came back on after 45 minutes. That is not the cool part though. The cool part was 30 minutes later when the phone call from WE Energies came in. I knew it was WE Energies because the caller ID voice said so, so I answered.
The recorded announcement told me that there had been a power outage (duh…) and that they had fixed the outage and could I press “1” if my power was back on (ummm, I answered the digital phone right?) but then they said they were sorry for the unexpected outage, it had been an equipment malfunction and there were 130 customers impacted.
As I thought about that I thought it was really cool that on a Sunday afternoon they knew about a problem, got people out to fix the problem within a really short time, they knew that I in particular had the problem and that I was one of 130 customers that experienced the problem.
This is the power of real time information from your production facilities. This is the kind of response you should expect from your factory – to know when there is a production problem, to find the right assets to fix the problem and to know how widespread that problem is. Whether you are a small machine shop or a large conglomerate manufacturer, whether you are a systems integrator, a panel builder or a contract manufacturing firm – Cisco’s Borderless Networks and Manufacturing Solutions give you that information today in real time wherever and whenever you need it.
Labor Day has been and gone. Apparently no one can wear white now and the fish have stopped biting. Well, the first bit might be true (not sure why) but don’t tell my son Adam about the second - he’s got the fishing bug! He got it from his mum, not from me. My wife Julie enjoyed fishing with her dad when she was younger, and is converting the rest of us. Not sure I’ll ever be a true aficionado myself, but it looks like our kids will.
Anyway, the video shows Adam’s excitement at being only one of two folks to catch fish that Labor Day weekend on Mickie’s Big Mack (that’s the name of Mickey’s boat!). The boat was full of fishermen and fisherwomen and fisherstories. I don’t know much about fishing, but when it came to my turn to tell a yarn folks were surprised that I knew about “superchill” (we had been discussing the Lake Tahoe water temperature earlier, before sun-up). What is it? well… Read More »