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From the Grammy’s to LA Kings Hockey – Transforming STAPLES Center to Deliver a Technologically Advanced Fan Experience & Drive Business Impact

“What they are doing for our fans – on a daily basis, at every one of our games, be it during the day or at night – is truly remarkable. We are able to create a better experience for our fans using this technology. Our only wish is that we had done this a little bit earlier.”
Todd Goldstein, President, AEG Global Partnerships

Cisco recently upgraded the digital capabilities at STAPLES Center, one of the premier sports and entertainment venues in the world that hosts four major sports franchises (LA Lakers, LA Clippers, LA Kings, and LA Sparks) and more than 250 events a year (Grammy’s, concerts, etc.), so the venue could better service its fans.

The result? Over the past year AEG (the operator of the facility) has been able to deliver a more engaged fan experience and is seeing a strong return on its investment from the digital and dynamic menu boards at concession stands. For example, AEG saw a 9 percent increase in revenue (year over year) from concessions for Los Angeles Kings games. Even more impressive was the 400 percent increase in revenue (year over year) from select promotions offered this past season (2011).

Cisco delivered a Connected Stadium environment, including Cisco StadiumVision, an innovative digital video and content delivery system that transformed STAPLES Center and provides fans with a more memorable experience.  All of this was done over the course of just a few months and AEG never missed a beat in hosting world class events at the venue.

Today more than 30 marquee properties are operating new business and revenue models with Cisco digital sports technologies at the center. From Real Madrid to the Pittsburgh Penguins to Sporting KC to Eden Park, Cisco is transforming the sports and entertainment environment around the world.

I witnessed the transformation earlier this year at the Grammy’s…and I just might have sat next to a couple of celebrities – well, that was where my friends told me I was going to sit!

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A Big Game “First” For Fans of the Super Bowl

Just over one week ago, more people watched Super Bowl XLVI on television than any other time in history – 111.3 million people, a staggering number. In addition, more than 2.1 million unique visitors saw the game streamed live online, another first. The experience for fans at home is incredibly powerful with HD, live streaming, and fast access to the Internet.

However, while so many of us were tuned in at home, another first was taking place inside Lucas Oil Stadium – all fans, regardless of their service provider, were able to use their smartphones and devices to connect to a free Wi-Fi network. This provided them with a significantly faster option to surf the web, use apps and share photos and video “live” with friends and family versus doing so post-game.

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