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Failure is not an Option! Real Madrid & Cisco Continue to Innovate and Partner for a Winning Formula

“We (Real Madrid), with our experience & ideas on how to grow in the sports and entertainment world, and you (Cisco) with your technology, innovation and revenue models… our collaboration, has always resulted in a win- win relationship…and, a proven reference in the world” – Enrique Uriel, CIO, Real Madrid

Eight years ago we embarked on a relationship with Real Madrid to collaborate in transforming the Santiago Bernabeu stadium into the “Ultimate Bernabeu,” which would deliver a fan experience unlike any other. Our first goal was to build a network that would make the stadium the safest, and most secure in the world.

That goal was closely followed by the next phase, which was to support the need for more “things” being connected to the network in the stadium – broadcasting companies, sponsors,  ticketing, hundreds of partners and VIP’s such as the Royal family!  The most recent goal, embarked upon three years ago, was to address the continually evolving need for fans and members to connect with the Club through technology.  Together we innovated, designed, and transformed the fan experience through key Cisco solutions – StadiumVision, Connected Stadium Wi-Fi , and StadiumVision Mobile – to enable the most interactive “live” experience in the world. Read More »

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Cisco Sizzle – February Edition

Welcome to the Cisco Sizzle! Each month, we’re rounding up the best of the best from across our social media channels for your reading Cisco_Sizzle_Finalpleasure. From the most read blog posts to the top engaging content on Facebook or LinkedIn, catch up on things you might have missed, or on the articles you just want to see again, all in one place.

Let’s take a look back at the top content from February…

The Internet of Everything Economy
Cisco CEO John Chambers discusses the possibilities of the Internet of Everything Economy and the $14.4 trillion market opportunity for companies and industries worldwide over the next 10 years.

EIGRP: Enhanced Interior Gateway Routing Protocol
Chris Le and Donnie Savage discussed the reasons behind Cisco’s opening up EIGRP as an informational draft, how this benefits customers, and Cisco’s plan moving forward. Learn more: http://cs.co/jlbYTeigrp.

Cisco StadiumVision Mobile
Who watched the Super Bowl last month? Learn how Cisco is transforming the fan experience with Cisco StadiumVision Mobile, a groundbreaking solution that delivers live video to fans’ mobile devices to create an entirely new experience in sports and entertainment venues.

Super Wi-Fi
What connections could a Public Super Wi-Fi bring to the Internet of Everything?

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Collaboration: Cisco’s Approach
What really matters in collaboration? In the first of a series of blog posts, Cisco’s Rowan Trollope starts a frank conversation about what’s top of mind for IT, how Cisco is addressing these needs and how Microsoft’s approach is not hitting the mark.

Stay tuned for next month’s edition of the Cisco Sizzle for even more great content!

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Cisco Sports & Entertainment – It’s All About The Experience; Getting Fans Off The Couch, And To Live Sports & Entertainment Events [INFOGRAPHIC]

Today, Cisco is excited to introduce the latest Connected Sports and Entertainment innovation, StadiumVision Mobile. This ground-breaking solution leverages a high-density Connected Stadium Wi-Fi network to deliver live video to the latest mobile devices at live sports and entertainment events, with minimal delay.

Recent research highlights how vital this capability is for leagues, teams and venues to “compete with the couch” – an astounding 57% of fans prefer to watch at home versus live in person. Watching at home is less expensive (68% of fans said this was a factor), delivers great flexibility (34% said it allows them to multitask), and allows for crystal-clear HD video (22% said it was good enough or even better than live). Arguably the couch is winning over the live experience, and that is why our customers around the world have told Cisco that the next big technology hurdle they wanted solved was “video everywhere” in their venues.

All of these statistics were derived from a recent global fan survey that Cisco’s Sports & Entertainment Solutions Group conducted along with Cisco’s Internet Business Solutions Group (IBSG) to identify how fans currently consume sports, what they value and why they pay to attend live events when the home experience is so good.

What we found from the survey Read More »

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Cisco Sports & Entertainment – Sustaining Is Standing Still; How Technology Continues To Create A Global Experience

The 2012 London Olympic Games provided one of the most connected global experiences ever. Myriad streams of content were available on TV and online, not to mention on multiple devices, including smartphones and tablets. I am in awe of the incredible performances by athletes, how smoothly everything went for operators, and of course how dynamic all the venues were for sport. Read More »

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Connectivity Is Like Air – It Changes Everything

As I stood in London today in the O2, one of the 2012 London Olympic venues and one of the great arenas of the world, I was in the middle of the Cisco Sports & Entertainment Global Innovation Summit, the third annual gathering of hundreds of sports and entertainment executives from around the globe.

Executives from teams such as Real Madrid, venues like Eden Park (that have managed global events like the Rugby World Cup) and Wembley Stadium, arena/stadium management groups like AEG, and so many more were here to discuss, share and plan how technology will shape the future of sports, and most importantly how it will impact their interactions with their ecosystem: media, sponsors, advertisers, and at the heart of it all “the fans.”

A central aspect of those discussions was about live connectivity. It is the starting point, the origination, the alpha moment, also considered AIR for a fan. This animated video explains simplistically how connectivity changes everything.

Read More »

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